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Independent studio design · English

Stride Physiotherapy campaign — health camp leaflet.

A concept for printed leaflets and a tote bag at a health camp in a campaign for Stride Physiotherapy, a fictional physiotherapy practice: “One conversation about how you move.”

Independent studio design by Branding Pioneers — not a commissioned client project.

Campaign concept for the fictional brand Stride Physiotherapy, shown as printed leaflets and a tote bag at a health camp, with the headline “One conversation about how you move.”.
AI-assisted campaign concept for a fictional brand. Not a commissioned client project.

Behind the work

The brief and the decisions.

The brief

What this explores

Develop a campaign for a fictional physiotherapy practice that works across outdoor, print, social and community formats without relying on offers or claims.

Design decisions

From message to format

  • Talk about ordinary routines rather than anatomy, drawn together by one continuous ribbon line.
  • Adapt the headline “One conversation about how you move.” to suit printed leaflets and a tote bag at a health camp.
  • Leave out prices, statistics, reviews and promises of outcome, so the message rests on tone and clarity.

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  • A 30-minute call with a healthcare specialist
  • Your top three growth opportunities, in writing
  • Honest advice — even if that means not hiring us
  • No obligation and no hard sell
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Consultations are hosted by Arush Thapar’s team.
Step 1 of 3Takes 30 seconds

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