Independent studio design · English
Forma Dental — logo & visual identity
A sculptural monogram and cobalt palette brought together across dental stationery, patient folders and reception signage.
Independent studio design · English
Axiom Diagnostics — logo & brand system.
A geometric aperture identity with teal and lime accents, applied to laboratory packaging, report folders and reception signage.
The brief
What this explores
Create a clear, systematic identity for a fictional diagnostics provider, making laboratory materials feel coordinated and easy to recognise.
Design decisions
From message to format
- Use a geometric aperture mark to connect the brand with focus and clarity.
- Combine deep teal with selective lime accents and readable sans-serif typography.
- Test the identity across report materials, identification, packaging and a physical reception setting.
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Independent studio design · English
Luma Women’s Health — brand identity
An embracing floral mark, editorial typography and a burgundy-and-blush palette for a considered women’s health experience.
Independent studio design · English
Stride Physiotherapy — logo & branding
A ribbon-like movement mark and a burnt-orange palette across exercise journals, appointment cards, a tote and clinic signage.