Independent studio design · English
Forma Dental — logo & visual identity
A sculptural monogram and cobalt palette brought together across dental stationery, patient folders and reception signage.
Independent studio design · English
Luma Women’s Health — brand identity.
An embracing floral mark, editorial typography and a burgundy-and-blush palette for a considered women’s health experience.
The brief
What this explores
Explore a warm, reassuring identity for a fictional women’s health practice, with a visual language that gives patient communications the same care as the clinic space.
Design decisions
From message to format
- Build the symbol around petals and embracing curves to express openness and care.
- Balance an elegant serif wordmark with quiet layouts and generous space.
- Use burgundy, blush and cream consistently across the welcome booklet, stationery and signage.
More in this discipline
Independent studio design · English
Axiom Diagnostics — logo & brand system
A geometric aperture identity with teal and lime accents, applied to laboratory packaging, report folders and reception signage.
Independent studio design · English
Stride Physiotherapy — logo & branding
A ribbon-like movement mark and a burnt-orange palette across exercise journals, appointment cards, a tote and clinic signage.