Studio designIndependent studio design · English
Forma Dental campaign — billboard
A concept for a roadside billboard in a campaign for Forma Dental, a fictional dental studio: “A reason to smile.”
The design studio
ATL campaigns.
Healthcare outdoor and mass-media campaign designs.
Independent studio work across healthcare websites, campaigns and brand systems. Explore our client case studies for commissioned projects.
Selected work
ATL campaigns: the collection.
Open any project for the full artwork, the brief and the design decisions behind it.
Studio design
Studio designIndependent studio design · English
Forma Dental campaign — bus shelter poster
A concept for a bus shelter poster in a campaign for Forma Dental, a fictional dental studio: “Are you putting it off?”
Studio designIndependent studio design · English
Forma Dental campaign — newspaper advertisement
A concept for a full-page newspaper advertisement in a campaign for Forma Dental, a fictional dental studio: “Nervous is normal. Tell us first.”
Studio designIndependent studio design · English
Luma Women’s Health campaign — billboard
A concept for a roadside billboard in a campaign for Luma Women’s Health, a fictional women’s health practice: “No question is too small.”
Studio designIndependent studio design · English
Luma Women’s Health campaign — bus shelter poster
A concept for a bus shelter poster in a campaign for Luma Women’s Health, a fictional women’s health practice: “Your health. Your pace.”
Studio designIndependent studio design · English
Luma Women’s Health campaign — newspaper advertisement
A concept for a full-page newspaper advertisement in a campaign for Luma Women’s Health, a fictional women’s health practice: “Some conversations deserve more than five minutes.”
Studio designIndependent studio design · English
Stride Physiotherapy campaign — billboard
A concept for a roadside billboard in a campaign for Stride Physiotherapy, a fictional physiotherapy practice: “Move at your own pace.”
Studio designIndependent studio design · English
Stride Physiotherapy campaign — bus shelter poster
A concept for a bus shelter poster in a campaign for Stride Physiotherapy, a fictional physiotherapy practice: “Stiff is not your new normal.”
Studio designIndependent studio design · English
Stride Physiotherapy campaign — newspaper advertisement
A concept for a full-page newspaper advertisement in a campaign for Stride Physiotherapy, a fictional physiotherapy practice: “Tell us what you miss doing.”
Studio designIndependent studio design · English
Axiom Diagnostics campaign — billboard
A concept for a roadside billboard in a campaign for Axiom Diagnostics, a fictional diagnostics provider: “Reports in plain words.”
Studio designIndependent studio design · English
Axiom Diagnostics campaign — bus shelter poster
A concept for a bus shelter poster in a campaign for Axiom Diagnostics, a fictional diagnostics provider: “Clarity, before anything else.”
Studio designIndependent studio design · English
Axiom Diagnostics campaign — newspaper advertisement
A concept for a full-page newspaper advertisement in a campaign for Axiom Diagnostics, a fictional diagnostics provider: “A test result should not need a translator.”
Studio designIndependent studio design · English
Care belongs everywhere
One healthcare campaign across billboard, newspaper and bus-side advertising designs.
Studio designIndependent studio design · English
Care begins with listening
Six-frame healthcare brand-film storyboard design from listening to continuing care.
Studio designIndependent studio design · English
Hospital outdoor campaign
Hospital advertising design displayed on a city bus shelter with physician portrait
Published client work
ATL campaigns: projects we published on Behance.
Real creative for named clients, with every piece shown.
7 piecesBrochures and Flyers
Hospital and clinic print design
Print and outdoor work for Paras HEC Hospital, Femme Nest, Rachit Healthcare Multi Speciality Hospital and Neelkanth Group of Hospitals: a hospital launch brochure, a fertility clinic's flyer and brochure covers, a Hindi billboard and a corporate catalogue.
Client work
Real work for real healthcare brands.
Want work like this for your practice?
Discuss your projectDiscuss your project
Let’s talk about your next campaign.
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- A 30-minute call with a healthcare specialist
- Your top three growth opportunities, in writing
- Honest advice — even if that means not hiring us
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Mass media in healthcare
The campaign work behind these.
Outdoor and mass-media campaigns sit on top of brand strategy and healthcare media buying. For hospitals, they usually run alongside hospital launch PR and media coverage.
The hospital marketing guide explains where above-the-line fits in a plan, and the hospital brand building page covers the strategy behind it.
Practical notes & supporting evidence
More detail for your next decision.
Start hereATL campaigns .
Establish contextUse the published scope and relevant source material
Choose the next stepFollow the linked resource and assign an owner
What the atl campaigns collection contains
Healthcare outdoor and mass-media campaign designs. This collection brings together 15 published projects. Examples include Forma Dental campaign — billboard; Forma Dental campaign — bus shelter poster; Forma Dental campaign — newspaper advertisement; Luma Women’s Health campaign — billboard; Luma Women’s Health campaign — bus shelter poster. Each project has its own description, brief and design decisions, so you can move from the category overview to the individual work that most closely matches your next task.
The collection includes material labelled by its actual status. Keep independent studio concepts and workflow artwork identified when preparing a reference deck. For atl campaigns, compare the message, format and intended action across the examples before choosing a direction. The linked service page explains the wider delivery context, while the individual project pages let you inspect the visual decisions in detail.
Use the portfolio as a project brief
Look first at the problem the collection addresses and the deliverables it actually contains. A website study can explain navigation and information hierarchy. A campaign collection can demonstrate how a message moves through different formats. Identity materials can show consistency across print and digital applications. These are useful design references, but each answers a different question. Choose the example closest to your intended task, then identify the parts you want to explore further rather than requesting a copy of the whole collection.
Write a brief that names your provider, audience, services, existing brand constraints and the action the work should support. Include content ownership and the practical destination of contact requests. When several stakeholders approve the work, agree who has the final decision on medical information, design and operational details. The clearer those responsibilities are, the easier it becomes to review a proposed layout without repeatedly changing the underlying service description or appointment process.
What to check when reviewing the artwork
Read the collection at its intended size. Check whether the provider and message remain recognisable, whether supporting copy is legible and whether the next action is easy to understand. Look for consistent terminology across individual pieces. For multilingual work, have the wording reviewed by someone who understands the language and the service context. A translated message can change length, reading order and emphasis, so the layout needs its own review rather than an automatic text replacement.
Keep the distinction between independent studio concepts, client deliverables and editorial workflow artwork visible. Concepts explore possible design approaches. Client collections show the materials or engagement scope identified on their pages. Workflow artwork explains a process visually. None of these categories should be presented as an unverified client result. For a new project, confirm the release checklist and measurement plan separately from design approval, and make sure the source files and approval notes remain available to the team responsible for future updates.
Choose the resource that matches your next decision
Begin with the question you need to answer, then choose the most appropriate destination in this collection. A guide explains a method, a checklist supports a repeatable review, a calculator explores assumptions and a case file documents a particular engagement. Reading them as interchangeable resources can create confusion. If you need to brief a supplier, start with the relevant service or framework. If you need to assess evidence, start with the source reports and the limits stated alongside the example.
Use the collection to narrow the investigation rather than adding every possible task to a marketing plan. Identify the stage where progress is blocked: discovery, understanding the service, making contact, arranging an appointment or following up. Choose a resource that addresses that stage and keep a short note of the evidence you need. A focused review is easier to act on than a long list of unrelated recommendations, particularly when clinical approvals and operational changes involve different people.
Apply the material to your own practice
Document the local conditions before adopting an example. Include the service mix, available clinicians, languages, appointment process and existing digital assets. A method used by a hospital network may need to be simplified for a solo practice; a single-clinic process may need explicit location ownership when used by a chain. Keep those adaptations visible in the brief. The resource provides a way to organise the work, while your own records establish whether its assumptions fit.
Assign a person to each next action and define how completion will be checked. Editorial tasks need content and approval ownership, technical tasks need a release review and measurement tasks need a named source account. Keep evidence attached to the relevant decision instead of relying on a general claim that the programme is performing well. Revisit the plan when the service, market or operational capacity changes. The related links on this page let you move from an overview into the detail needed for that next action.