See what this service can include.
What we do differently for healthcare.
Doctor authority programmes
Named physicians on the record. YouTube + Instagram + LinkedIn. Specialty cluster ownership.
Healthcare media network
Forbes, YourStory, CNBC, IMA Journal, Dental Tribune — placements based on relationships, not pitches.
Editorial-only positioning
We don’t do pay-for-play. Editorial credibility compounds; sponsored placements decay.
4 phases. One outcome.
Discovery & Audit
We start with data, not assumptions. Our AI tools analyze your market, competitors, and patient search behavior to find the gaps in your media coverage & features strategy. Before we touch a single campaign, we sit down and understand your practice. What specialties do you focus on? Who are your ideal patients? What's worked before and what hasn't? We'll audit your current media coverage & features setup, analyze your competitors, and identify the gaps.
Strategy & Planning
Based on what we learn, we build a custom media coverage & features strategy with specific targets. Not vague promises — actual numbers: expected lead volume, projected cost per patient, and a realistic timeline. You'll know exactly what to expect before we start.
Execution & Implementation
Our team gets to work with a dedicated account manager who knows your practice, your specialty, and your market. You'll get regular updates, real-time dashboards, and direct access to the team. If something isn't working, we pivot fast.
Measurement & Optimization
Every month, we look at what drove actual patient bookings (not just clicks) and double down on what works. Your campaigns get smarter over time because we're feeding real patient conversion data back into the strategy.
“In healthcare marketing, trust isn't a nice-to-have — it's the whole conversion mechanism. Every piece of your Media Coverage & Features strategy should answer one question: why should a patient trust you with their health?”
The math, by month 9.
Context — your numbers vs. ours.
Achievable with consistent content and local SEO work
Aim to out-pace the review count of the practices ranking above you in the Google Maps 3-Pack — the exact number varies by city and specialty
Lower than most specialties because search volume is high and intent is local
“Most patients research and compare providers online before they ever call — your digital presence is the first consultation”
“Patients increasingly weigh a provider's online presence and reviews alongside personal referrals”
“Patients shortlist several providers before choosing one — the goal is to reliably make that shortlist”
Asked & answered.
Q.01How much does media coverage & features typically cost?
We're transparent about pricing because we know vague "it depends" answers are frustrating. For media coverage & features, our fees start from $1,500/month (₹50,000/month in India) on the Practice tier (3-month minimum) and from $5,000/month (₹1,50,000/month in India) on the Hospital tier (6-month minimum); Enterprise is scoped custom (12-month minimum). The right tier depends on your practice size, market competition, and goals, and engagements run month to month once the minimum term ends. During your strategy call, we'll give you a specific quote with ROI projections.
Q.02How quickly will I see results from media coverage & features?
Honestly? It depends on the channel. If we're running Google Ads, you'll start getting calls within the first week or two. SEO is a longer play — expect initial movement in 3-4 months with serious traction by month 6-12. AI and automation changes (like chatbots and automated follow-ups) show impact almost immediately. During your strategy call, we'll map out a realistic timeline based on your specific situation and market.
Q.03Will this work for my specific specialty?
We work with 113+ medical specialties — from general dentistry to cardiac surgery to IVF clinics. The approach changes significantly by specialty because patients search and decide differently. A cosmetic surgery patient's journey is completely different from an orthopedic patient's. We tailor everything to your specialty's specific patient behavior patterns.
Q.04What makes you different from other healthcare marketing agencies?
Three things, honestly. First, we only work with healthcare — we don't split attention between restaurants and hospitals. Every strategy is built for how patients actually think and search. Second, we build systems, not campaigns. Campaigns end. Our systems compound over time. Third, we measure what matters — actual patients and revenue, not impressions and clicks. If a campaign generates traffic but no appointments, we fix it.
Q.05Do I need to sign a long-term contract?
No. We offer month-to-month because we believe if we're doing good work, you'll want to stay. That said, SEO and organic strategies need at least 6 months to show their full potential — so we'll be upfront about that. We want you to stay because you're seeing results, not because you're locked in.
Q.06Can I see results from practices like mine?
Yes — we have case studies across dozens of specialties with specific, measurable outcomes. During your strategy call, we'll share examples from practices similar to yours in terms of size, specialty, and market conditions. We're talking real numbers: patient leads, cost per acquisition, revenue growth, and ROI.
The output, not the promise.
Ready to fill the OPD with media coverage & features?
Senior strategist on the call. 90-day roadmap whether you engage us or not.