AHPRA Healthcare Advertising Guidelines (Australia)
What you can and can't say when marketing healthcare in Australia — and how to stay compliant.
Founder & CEO, Branding Pioneers
Last updated: April 2026
AHPRA's advertising rules are stricter than most countries. Here's what Australian practices can actually say in their marketing — and what'll get you fined.
Key Regulations in Australia
These are the primary regulations and governing bodies that affect healthcare marketing in Australia.
Key Compliance Rules for Healthcare Marketing
No testimonials about clinical aspects of care
Before/after images severely restricted
No "scientific" claims without peer-reviewed evidence
No creating unreasonable expectations
Social media posts are treated as advertising
Must not use titles that imply specialty unless registered
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