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※CARDIOLOGY — see what we ship in this vertical→2026 Dossier · 78pp
Consultation bookings/mo
+118
post-engagement
Cost per consultation
₹2,400
down from ₹6,800
Returning patient rate
67%
via recall + content
Referral inflow
+42%
from referring doctors
§ AThe brief
Cardiology marketing fails when it treats this specialty like everything else.
01
Cardiology patients search differently
Patients looking for cardiologists use 3 distinct query patterns. We map 36+ intent clusters per cardiologist engagement and build pages that rank for the symptoms and decisions, not the slogans.
02
7-30 days from symptom search to consultation
The cardiology consideration cycle is 7-30 days from symptom search to consultation. Funnel design must hold attention across that arc — content for week 1, retargeting for week 2-4, conversion-stage assets for the moment of decision.
03
Trust signals are non-transferable
Patients trust cardiologists who teach. We engineer the trust stack — credentials, board certification, research publications — across every ranking and conversion-stage page.
§ BThe stack we deployAvg engagement: 12 months
Cardiology-specific SEO
→ +312% organic36+ intent clusters, cardiologists schema, practice-aware architecture. Local pack + organic ranks compound.
/services/seo →
Paid acquisition
→ 4.2× ROASGoogle Ads on procedure + competitor intent. ₹2,200-6,800 per booked consultation cost-per-booking — typically 60% below industry baseline.
/services/performance-ads →
Cardiologist personal brand
→ 2.4M viewscardiologist content on LinkedIn + YouTube. The trust compound — patients prefer cardiologists who teach.
/services/branding →
Patient ops + AI
→ −60% no-showsFive-minute response on every channel. CRM routing to the right cardiologist.
/services/ai-automation →
Reputation engine
→ 4.8★ avgReviews automated, GBP optimised, cardiologists profiles consistent across directories. board certification engineered into every funnel touchpoint.
/services/seo →
Compliance + privacy
→ 0 incidentsCardiology content must avoid diagnostic language and outcome guarantees. We bake regulatory pre-clearance into the launch process, not after.
/methodology →
§ D · Deeper briefing
How patients actually find a cardiologist
Cardiology search splits into two distinct moments: the chest-pain-now urgent moment and the family-history follow-up moment. The first converts in hours; the second sits on Google for 30-60 days reading hospital comparison content. A cardiology marketing programme that doesn't address both will either over-spend on emergency keywords (low LTV) or miss the high-LTV preventive cohort entirely.
The patient who searches "chest pain doctor near me" at 11pm wants the closest cath-lab-equipped facility and arrives within 90 minutes. The patient who searches "best cardiologist in [city]" three weeks after a parent's MI is researching for the next 4-6 weeks before booking. Both cohorts cost different amounts to acquire and have different lifetime values — cardiology programmes that bid them at the same CPC lose on the preventive side.
What we ship for cardiology engagements
The standard cardiology programme runs SEO across 180-240 condition + procedure intent clusters (CABG, angioplasty, TAVR, EP studies, heart failure clinics, preventive screenings), department-aware schema for all cardiologists on the team, and Google Ads on competitor brand + procedure intent. Doctor brand work covers personal LinkedIn + YouTube for each cardiologist, plus a hospital-side cardiology-line landing page that ranks for ["best cardiology hospital city"]. The CRM piece routes "chest pain" intent to the emergency desk in under 90 seconds while routing "second opinion" intent to a cardiologist's panel queue with a 24-hour SLA.
What good looks like
After 12 months: 250-340% growth in organic cardiology consultations, top-3 map pack on "cardiologist near me" in 75-90% of the catchment, and a cost-per-booked-consultation of ₹2,400 vs the ₹6,800 hospital industry average.
§ ECardiology · FAQ
Things cardiology teams ask us first.
How is cardiology marketing different from general hospital marketing?
Cardiology has bimodal patient intent — urgent (acute chest pain, post-MI) and elective preventive — that need different funnels, different CPCs, and different conversion targets. Generic hospital marketing collapses these into one funnel and underperforms on both.
What does it cost to acquire a cardiology consultation?
Median ₹2,400 per booked consultation in our 12-month engagements (down from a ₹6,800 hospital industry baseline). Procedure-stage acquisitions for elective intervention are higher: ₹14,500-22,000 per booked angiogram or PCI consultation.
Should our cardiologists each have their own personal brand presence?
Yes. Cardiology is one of the few specialties where personal brand compounds into hospital brand. Cardiologists with active LinkedIn + YouTube presence drive 25-40% of incremental consultations beyond what hospital marketing produces alone.
How long does cardiology SEO take to compound?
First wins (map pack, branded queries) in 60-90 days. Procedure-intent SEO ('angioplasty cost', 'CABG vs PCI') compounds over 6-12 months. Long-tail symptom queries take 12-18 months but produce the highest LTV.
Does paid Google Ads work for cardiology?
Yes for procedure intent and competitor brand; less efficient for symptom-stage queries (better served via SEO + content). ROAS of 3.8-4.6× on procedure intent in our engagements; 1.2-1.8× on broad symptom intent.
§ CFiles on cardiology
5 cardiology files, indexed.
§ Keep going
More for cardiology growth teams.
The services we run for this vertical, the problems we solve most often, and the receipts to back the claims.
- ServiceGoogle Search Ads (PPC)Read it
- ServiceGoogle Display AdsRead it
- ServiceGoogle Local Service Ads (LSA)Read it
- ServiceLocal SEO for HealthcareRead it
- ServiceGoogle Business Profile OptimizationRead it
- ChallengeAttract High-Value PatientsRead it
- ChallengeIncrease Hospital RevenueRead it
- ChallengeGet More PatientsRead it
- ChallengeHospital Lead GenerationRead it
- Q & AApollo Athenaa — Women's Cancer Centre launchRead it
- Q & ANova IVF — Doctor brand growthRead it
- TermROAS (Return on Ad Spend)Read it
- TermCPA (Cost Per Acquisition)Read it
- GuideGoogle Ads for Healthcare: The Definitive GuideRead it
§ Free for cardiology marketers
The Patient Acquisition Blueprint (2026 Edition)
The exact 90-day system behind 2M+ patient leads.
- The 90-day patient acquisition operating system
- Channel-by-channel budget allocation (₹50L–₹5Cr/yr)
- 12 real case studies with raw numbers
- ROI tracking spreadsheet (CAC, LTV, payback)
15 pages · Used by 2,000+ healthcare clients · Updated for AI search