Last year's review of how healthcare marketing actually ran: which channels carried demand, where AI moved from pilot to production, and how compliance posture held up.
Contents
Method
Client performance figures are not published here. Results are reconciled against each client's own analytics and shared with them under NDA — so this report describes what we observed and what changed, not aggregate percentages or ROAS averages.
Where the report cites an industry figure, it names the source. Anything without a named source is our own observation, and is labelled as such.
The people we work with
Hospital leaders, doctors, and clinic teams on the websites, marketing, and growth we build together.
Hospital Marketing
GM - Marketing, Indraprastha Apollo Hospitals · New Delhi
On scaling multi-specialty healthcare marketing and patient trust
Watch on YouTubeOncology
Senior Oncologist · Hyderabad
On reaching Google’s top 10 for specialist searches
Watch on YouTubeMaxillofacial Surgery
Maxillofacial Surgeon · Delhi NCR
Achieving #1 Google ranking and consistent patient leads
Watch on YouTube
Free executive download
A 90-day plan from first search to booked appointment.
17 pages · Built from our work with 350+ healthcare clients · Updated for AI search
Free · 30 min · no commitment
Why choose us
Six reasons hospitals, clinics, and doctors pick a healthcare-only firm over a generalist agency.
It's all we do. No retail, no fintech — the whole team thinks in patient journeys, clinical trust, and the way people actually choose a doctor.
Receptionists, WhatsApp triage, and attribution built in-house — we answer patients in seconds and tie every click to a booked appointment.
HIPAA-aware handling, ASCI-reviewed creative, and GDPR/DPDP sign-off on every campaign — our standard, not an upcharge or an afterthought.
The senior who pitched you stays on the engagement. No bait-and-switch to juniors learning on your budget.
Patient-level attribution across calls, forms, and walk-ins. Monthly reports show booked patients — not just clicks and impressions.
We name our clients and show the work. Quarterly reviews with the numbers attached, every cycle.
Healthcare-only · since 2016
A team that does one thing well.
Keep going
Adjacent services, problems we’re asked about most often, and the case files that show how we work.
How we run it for practices like yours
Inside Healthcare SEO
Inside Healthcare SEO
Inside Healthcare SEO
Pairs with this engagement
Pairs with this engagement
Common issue in this segment
Common issue in this segment
TMS patient-growth programme · 5 mo
Local SEO tampa market · 11 mo
Formerly Google My Business, this free tool controls how a healthcare provider shows up across Google Search a…
Structured data code, added behind the scenes of a page, that spells out the content for search engines. Healt…
Long-form playbook
The most effective ways to get more patients are local SEO (ranking on Google Maps), Google Ads for immediate …
Local SEO + media buying in Kolkata
Local SEO + media buying in Pune
Since this report
Several of the trends here have moved on. AI answers now shape search, which the AI search optimisation guide covers; India's NMC advertising guidelines changed what doctors may publish; and the healthcare marketing statistics for 2026 update the numbers.
For your own planning, compare with the healthcare marketing benchmarks, size the budget with the healthcare marketing budget guide, and see the newer data in our research library.
Practical notes & supporting evidence
Start hereHealthcare Marketing 2025. Annual Report.
Establish contextUse the published scope and relevant source material
Choose the next stepFollow the linked resource and assign an owner
A historical report should remain attached to its stated year and reporting context. Use it to understand the questions and observations documented at that time. Before carrying a recommendation into a current plan, check whether the platform, service mix or source requirements have changed. A current baseline should come from the records relevant to the decision you are making now.
Begin with the question you need to answer, then choose the most appropriate destination in this collection. A guide explains a method, a checklist supports a repeatable review, a calculator explores assumptions and a case file documents a particular engagement. Reading them as interchangeable resources can create confusion. If you need to brief a supplier, start with the relevant service or framework. If you need to assess evidence, start with the source reports and the limits stated alongside the example.
Use the collection to narrow the investigation rather than adding every possible task to a marketing plan. Identify the stage where progress is blocked: discovery, understanding the service, making contact, arranging an appointment or following up. Choose a resource that addresses that stage and keep a short note of the evidence you need. A focused review is easier to act on than a long list of unrelated recommendations, particularly when clinical approvals and operational changes involve different people.
Client portfolio · Healthcare websites
