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Indraprastha Apollo screening campaign presented as a brochure, framed poster and social cards in an AI-staged setting
Apollo · Campaign portfolioAI-staged portfolio mockup · Based on existing artwork
Free guide · PPC12 pages

Healthcare Google Ads Playbook 2026

How to drive cost-per-patient down — the levers that move it.

Campaign structures, keyword lists, ad copy templates, and bidding strategies built specifically for healthcare. Updated for AI Max, call-only deprecation, and 2026 healthcare ad policy changes that broke half of the agency playbooks.

Written for · Healthcare PPC Managers
Healthcare Google Ads Playbook 2026 cover
What you get

Inside the 12-page guide.

  • 01AI Max campaign architecture (the new default)
  • 025,000+ healthcare keyword database (by specialty)
  • 03200+ ad copy templates (compliance-safe)
  • 04Negative keyword master list (1,200+ healthcare exclusions)
  • 05Landing page wireframes that convert at 12%+
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More free guides for healthcare ppc managers.

Why choose us

Why healthcare brands choose us.

Six reasons hospitals, clinics, and doctors pick a healthcare-only firm over a generalist agency.

  • Healthcare-only

    It's all we do. No retail, no fintech — the whole team thinks in patient journeys, clinical trust, and the way people actually choose a doctor.

  • AI-first systems

    Receptionists, WhatsApp triage, and attribution built in-house — we answer patients in seconds and tie every click to a booked appointment.

  • Compliance built-in

    HIPAA-aware handling, ASCI-reviewed creative, and GDPR/DPDP sign-off on every campaign — our standard, not an upcharge or an afterthought.

  • Senior on every account

    The senior who pitched you stays on the engagement. No bait-and-switch to juniors learning on your budget.

  • Measured to the appointment

    Patient-level attribution across calls, forms, and walk-ins. Monthly reports show booked patients — not just clicks and impressions.

  • Receipts, not promises

    We name our clients and show the work. Quarterly reviews with the numbers attached, every cycle.

The Branding Pioneers healthcare-marketing team at work
Healthcare-only · since 2016
A team that does one thing well.
Keep going

Adjacent services and case files.

Adjacent services, problems we’re asked about most often, and the case files that show how we work.

Performance from the portfolio

48.4K clicks, with spend and conversions in view.

An existing campaign snapshot shows recorded conversion actions alongside traffic, visibility and advertising spend.

Clicks
48.4K
Recorded conversion actions
15.1K
Advertising spend
₹306K
Google Ads · Original portfolio1 January–15 April 2024 · lower-left account snapshot
Original Google Ads portfolio; lower-left January to April 2024 report shows 48.4K clicks, 4.79M impressions, 15.1K conversions and 306K rupees in spend.
Figures are from the lower-left snapshot only; the other panels show separate reports. Account identity and conversion definitions are not supplied. Conversion actions are not confirmed patients or bookings. No prior-period comparison is available in this capture.

google ads healthcare playbook · Portfolio

Paid advertising: selected work

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