Account structure, policy-safe copy and tracking that counts bookings.
Written for · Healthcare PPC Managers
What you get
Campaign structures, keyword tiers, ad copy templates and bidding set-up built specifically for healthcare. Updated for AI Max and current healthcare ad policy, so campaigns stay live and optimise towards booked appointments rather than clicks.
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Strategy · 17 pages
Medical Tourism · 15 pages
Strategy · 13 pagesWhy choose us
Six reasons hospitals, clinics, and doctors pick a healthcare-only firm over a generalist agency.
It's all we do. No retail, no fintech — the whole team thinks in patient journeys, clinical trust, and the way people actually choose a doctor.
Receptionists, WhatsApp triage, and attribution built in-house — we answer patients in seconds and tie every click to a booked appointment.
HIPAA-aware handling, ASCI-reviewed creative, and GDPR/DPDP sign-off on every campaign — our standard, not an upcharge or an afterthought.
The senior who pitched you stays on the engagement. No bait-and-switch to juniors learning on your budget.
Patient-level attribution across calls, forms, and walk-ins. Monthly reports show booked patients — not just clicks and impressions.
We name our clients and show the work. Quarterly reviews with the numbers attached, every cycle.
Healthcare-only · since 2016
A team that does one thing well.
Keep going
Adjacent services, problems we’re asked about most often, and the case files that show how we work.
How we run it for practices like yours
Inside Healthcare Performance Ads
Inside Healthcare Performance Ads
Inside Healthcare Performance Ads
Common issue in this segment
Common issue in this segment
Doctor brand ivf growth programme · 6 mo
TMS patient-growth programme · 5 mo
Google grades each ad from 1 to 10 on relevance, landing page experience, and expected CTR. A higher grade buy…
Serving ads to people who already visited your site but left without booking. By staying in front of them thro…
Long-form playbook
Google Ads costs for doctors: Average cost per click (CPC): $3-15 for healthcare keywords. Average cost per le…
Local SEO + media buying in New Orleans
Local SEO + media buying in London
Questions
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Healthcare PPC Managers. It’s written by the senior strategists who run our healthcare engagements.
Nothing you didn’t ask for. If you want the guide applied to your practice, book a free consultation and a senior strategist will turn it into a plan for your specialty and city.
Want it applied to your practice?
Three quick questions. A senior strategist comes prepared with a plan for your specialty and city.
You’ll speak with a senior strategistRunning the playbook
The playbook covers campaigns we run as Google Search Ads, Performance Max and Local Service Ads, with conversion tracking underneath.
Before launch, run the Google Ads checklist and size spend with the Google Ads estimator. Is Google Ads worth it for doctors and healthcare PPC cost help decide the budget.
Practical notes & supporting evidence
Start hereGoogle Ads Playbook for Healthcare
Establish contextUse the published scope and relevant source material
Choose the next stepFollow the linked resource and assign an owner
This page focuses on Google Ads Playbook for Healthcare. Start with its published information and the decision you need to make. Identify which details apply to your practice and which require further checking. Follow the relevant linked resources for implementation steps, source material or the current contact route, and keep your own constraints visible when turning the information into a brief.
An advertising brief should name the service, eligible geography, patient action and landing page before it names the creative format. Check that the advertised appointment is actually available and that the intake team understands the enquiry it will receive. An ad can produce form submissions while the practice loses bookings through unanswered calls, unclear eligibility or unavailable clinician time. Record those stages separately so a creative review does not become a substitute for reviewing the appointment process.
Use the advertising account for spend and delivery data, then reconcile enquiries with the practice’s own booking records. Define a qualified enquiry before reporting its cost: include the service sought, location served and the information needed for the next conversation. Remove duplicates consistently. If the campaign includes multiple services, avoid merging their costs into a single attractive headline. An enquiry for an initial consultation and an enquiry for a complex procedure can have different requirements, decision windows and commercial value.
Client portfolio · Paid advertising
