Specialty-tuned bidding
Healthcare bid strategies that respect platform restrictions and convert real patient intent.
Healthcare Performance Ads
Google Performance Max Campaigns
Run one Performance Max campaign that places your hospital across Search, Display, YouTube, Maps and Discover, with Google AI steering spend toward booked patients.
350+ healthcare brands served since 2016 · Healthcare only · Honest reporting, no guarantees
Google Ads client accountsPortfolio slide · Google Ads
Why us
What we do differently for healthcare.
CRM-reconciled reporting
Cost per booked patient reconciled against your CRM, not agency dashboards.
Compliance pre-flight
Restricted-category creative review. ASCI / ASA / FDA-promo aligned, so fewer ads get disapproved.
See where your ad budget is leaking — free.
Get my free growth planPatient searches
The searches worth paying for — and the ones that aren’t.
Campaigns are built around the treatments you want more of, with negatives for the searches that never book.
TierExample searchPatient isWhy it matters
Treatmentknee replacement surgeonComparingHigh intent — worth a dedicated ad group and landing page
Costivf treatment costQualifyingPre-qualifies budget before the first call
Urgentdentist open nowReadyCall-only ads and extensions win the moment
Specialistbest cardiologist near meShortlistingDoctor-led ads with reviews close the gap
Second opinioncardiology second opinionResearchingLonger journey — retarget with doctor video
Excludednursing jobs, free clinicNot a patientNegative keywords stop spend on searches that never book
Example searches for illustration, not tracked rankings.
Process
5 phases. One outcome.
Account Audit & Conversion Setup
Before we build anything, we interview your team. Understanding your patient acquisition goals, budget constraints, and growth targets is step zero. We audit your existing ad accounts (or set up new ones) and implement proper conversion tracking. For healthcare, this means phone call tracking, form submission tracking, and appointment booking integration. In 2026, we also configure AI Max campaigns and set up Enhanced Conversions using privacy-safe hashing that keeps PHI out of the ad platform.
Intent-Based Campaign Architecture
We structure campaigns by patient intent stage: Awareness (informational queries), Consideration (comparison searches), and Decision (booking-ready searches). Each stage gets different keywords, ad copy, landing pages, and bid strategies. For google performance max campaigns, we build AI Max campaigns alongside traditional search to maximize coverage while controlling costs.
Landing Page & Ad Creative Development
We build conversion-optimized landing pages for every campaign theme — featuring click-to-call, WhatsApp integration, doctor credentials, patient testimonials, and trust signals above the fold. Ad creative follows healthcare advertising guidelines with physician-reviewed claims. We create 3-5 variations per campaign for ongoing A/B testing.
Launch, Monitor & Optimize Weekly
Campaigns launch with close daily monitoring for the first 2 weeks. We adjust bids, pause underperformers, expand winners, and refine negative keywords in real time. Weekly optimization cycles focus on reducing cost per patient (not just cost per click) by analyzing which search queries, ad variations, and landing pages drive actual appointments.
Scale What Works, Kill What Doesn't
Monthly performance reviews look at cost per acquired patient, return on ad spend, and patient lifetime value by campaign. We scale budget toward proven winners and sunset campaigns that don't meet ROI thresholds. You get transparent reporting with every dollar tracked from impression to patient booking.
How we measure
Judged against your own baseline.
We report the levers below from your analytics and CRM. Magnitudes are reconciled with you privately, never promised up front.
| Lever | Starting point | Direction | How it’s measured |
|---|---|---|---|
| Google Maps Visibility (3-Pack) | Your baseline | Stronger map-pack presence | reconciled under NDA |
| Google Business Profile Actions | Your baseline | More profile actions | reconciled under NDA |
| Direction Requests | Your baseline | More direction requests | reconciled under NDA |
| Phone Calls from Search | Your baseline | More calls | reconciled under NDA |
Operating principles
- Video on service pages helps patients build trust in a provider before they book
- Specialty-specific healthcare marketing outperforms generic playbooks because patient intent differs by specialty
- Practices with a steady flow of recent, responded-to reviews convert local searches better than those without
- Mobile-first experiences matter because most healthcare searches happen on phones
“In healthcare marketing, trust isn't a nice-to-have — it's the whole conversion mechanism. Every piece of your Google Performance Max Campaigns strategy should answer one question: why should a patient trust you with their health?”
The evidence
Results you can check, not just claims.
Original reportClient deckPortfolio capture
Look beyond the click.
A Google Ads account snapshot connects spend, visibility, clicks and recorded conversion actions in one view.
- Clicks
- 48.4K
- Recorded conversions
- 15.1K
- Ad spend
- ₹306K
Original reportFigures from one account snapshot, 1 Jan – 15 Apr 2024. Conversions are platform actions, not confirmed patients.
Pricing
Clear fees. No lock-in after the minimum term.
Starting fees from our price book. Your proposal confirms the exact scope before you commit.
Practice
Single-clinic and solo practitioners
₹50,000/ month
$1,500 / month outside India
3-month minimum
- Google Ads + Local Service Ads
- Dedicated landing page
- HIPAA server-side CAPI
- Weekly budget pacing
- Bi-weekly strategy call
Most chosen
Hospital
Multi-line hospitals and chains
₹1,50,000/ month
$5,000 / month outside India
6-month minimum
- Google Ads + Meta + YouTube
- 3 custom landing pages
- Full CRM & EMR integration
- Creative production (video ads)
- Weekly reporting & dedicated manager
Enterprise
Hospital groups and global brands
Customengagement
Scoped to your group
12-month minimum
- Multi-specialty campaigns
- International patient acquisition
- Custom attribution modeling
- Creative studio dedicated pod
- Executive board reporting
Prices exclude GST. Advertising spend and third-party software are billed separately. Full pricing
How much does google performance max campaigns typically cost?
We're transparent about pricing because we know vague "it depends" answers are frustrating. For google performance max campaigns, our fees start from $1,500/month (₹50,000/month in India) on the Practice tier (3-month minimum) and from $5,000/month (₹1,50,000/month in India) on the Hospital tier (6-month minimum); Enterprise is scoped custom (12-month minimum). The right tier depends on your practice size, market competition, and goals, and engagements run month to month once the minimum term ends. During your strategy call, we'll give you a specific quote with ROI projections.
How quickly will I see results from google performance max campaigns?
Honestly? It depends on the channel. If we're running Google Ads, you'll start getting calls within the first week or two. SEO is a longer play — expect initial movement in 3-4 months with serious traction by month 6-12. AI and automation changes (like chatbots and automated follow-ups) show impact almost immediately. During your strategy call, we'll map out a realistic timeline based on your specific situation and market.
Will this work for my specific specialty?
We work with 113+ medical specialties — from general dentistry to cardiac surgery to IVF clinics. The approach changes significantly by specialty because patients search and decide differently. A cosmetic surgery patient's journey is completely different from an orthopedic patient's. We tailor everything to your specialty's specific patient behavior patterns.
How should I allocate my ad budget across Google, Meta, and other platforms?
For most healthcare practices, we recommend starting with 60-70% on Google Search (highest intent — patients actively looking for care), 20-30% on Meta (Facebook/Instagram) for awareness and retargeting, and 10% for testing emerging channels. This split shifts based on your specialty: cosmetic and aesthetic practices often see stronger ROI from Instagram, while urgent care and primary care dominate on Google. We optimize allocation monthly based on actual cost-per-patient data.
What ROAS (return on ad spend) should I expect from healthcare advertising?
Healthcare advertising can deliver a strong return when measured against patient lifetime value, not just cost per click. Expect break-even or modest returns in the first month or two while we optimize targeting and landing pages, with efficiency improving as the account matures. High-value specialties (cosmetic surgery, dental implants, fertility) tend to see the strongest returns because of higher procedure values. We project a realistic range for your specialty and market on the strategy call.
Which ad platform works best for my type of practice?
Google Search Ads work best for high-intent, immediate-need specialties (urgent care, dental emergencies, pain management). Meta Ads excel for elective and aesthetic procedures where visual content drives decisions. YouTube works well for procedure education and surgeon branding. TikTok is emerging for younger demographics seeking dermatology, mental health, and cosmetic services. We'll recommend the right mix based on your specialty, patient demographics, and goals.
Healthcare Performance Ads
Ready to fill the OPD with google performance max campaigns?
Senior strategist on the call. 90-day roadmap whether you engage us or not.
- A 30-minute call with a healthcare specialist
- Your top three growth opportunities, in writing
- Honest advice — even if that means not hiring us
- No obligation and no hard sell
You’ll speak with a senior strategistConsultations are hosted by Arush Thapar’s team.
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