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We earn it · or we work for free

Hit the KPIs or we work without retainer.

We commit to specific KPIs at engagement start. If we don't hit them in the agreed window, we keep working — no retainer — until we do. Available on Hospital + Enterprise tiers, healthcare-only.

Discuss a guaranteed engagement
Original Raj Hospitals Search Console comparison showing 133K versus 98.2K clicks over consecutive six-month reporting windows
Raj Hospitals · Search performanceOriginal report · Historical six-month comparison

Mechanics

How the guarantee works

  1. Engagement starts with a written KPI commitment — typically: organic growth %, qualified leads/mo, ROAS, or CPA.
  2. Targets are based on a baseline period and your specialty's healthcare benchmark.
  3. We lock targets at the 30-day mark (after we have your real data, not estimates).
  4. If we miss the target at the agreed window (typically M06 or M09), retainer pauses.
  5. We continue all work until we hit the target. Then retainer resumes.
  6. Eligible only on engagements where we control the full stack — hybrid arrangements priced separately.

Disclaimers

What this guarantee is not

Results vary by specialty, market maturity, baseline performance, ad-spend commitment, and implementation cooperation. Past performance does not guarantee future results. KPI commitments are negotiated per engagement against a measured baseline — not a blanket "you'll grow X%" promise.

The guarantee covers retainer pause and continued execution; it does not cover refund of media spend (paid to Google / Meta / LinkedIn), third-party tooling fees, or production costs. Eligibility is determined at contract signing and requires (a) we control the full SEO + ads + analytics stack, (b) baseline access to GA4, GSC, ad accounts, and CRM, and (c) timely creative + medical review approvals.

Healthcare advertising is regulated. We comply with ASCI guidelines and the NMC's 2026 advertising guidelines in India, each market's own healthcare advertising rules elsewhere, and platform restrictions on medical and pharmaceutical ads. Fees are never tied to individual patients or leads: a retainer pause is not a per-patient payment. We will not make outcome claims about clinical results, cures, or specific patient outcomes — and our guarantee covers marketing KPIs only, never clinical ones.

What we measure against

Real client data from the KPIs we commit to.

Original reportClient deckPortfolio capture

Visible for the searches patients type.

Local and specialty searches captured from our portfolio, plus original Search Console reports from websites we built and optimised.

Search capturedClient · city
best eye centre in delhiVision Eye Centre · Delhi
best hospitals in delhiIndraprastha Apollo · Delhi
best child hospital in noidaShivalik Hospital · Noida
best hospitals in ranchiRaj Hospitals · Ranchi

Portfolio captureHistorical captures; capture dates and locations are not recorded. They show visibility at the time, not current positions or a ranking guarantee.

Questions

The guarantee, in plain terms.

Which engagements does the ROI guarantee cover?

Hospital and Enterprise tier engagements, healthcare-only, where we control the full SEO, ads and analytics stack. Hybrid arrangements are priced separately.

How are the KPI targets set?

From a measured baseline period and your specialty's healthcare benchmark. Typical KPIs are organic growth, qualified leads per month, ROAS or CPA. Targets are locked at the 30-day mark, once we have your real data rather than estimates.

What happens if a target is missed?

If we miss the target at the agreed window (typically month 6 or month 9), the retainer pauses and we keep doing all the work until the target is hit. Then the retainer resumes.

Does the guarantee refund ad spend?

No. It covers the retainer pause and continued execution. Media spend paid to Google, Meta or LinkedIn, third-party tooling fees and production costs are not refunded.

Does the guarantee cover clinical outcomes?

No. It covers marketing KPIs only. We don't make outcome claims about clinical results, cures or specific patient outcomes, in line with ASCI, NMC advertising norms and platform rules.

Is this a pay-per-patient deal?

No. Fees are a fixed retainer, never tied to individual patients or leads. Per-patient payments to agencies are barred for doctors in India under the NMC's 2026 guidelines and restricted by anti-kickback and patient-brokering laws in the US.

The Patient Acquisition Blueprint — guide cover

Free executive download

The Patient Acquisition Blueprint

A 90-day plan from first search to booked appointment.

  • A 90-day plan from first search to booked appointment
  • Channel mix for clinics, hospitals and groups
  • Follow-up scripts for WhatsApp and phone
  • Weekly metrics dashboard (CAC, LTV, payback)

17 pages · Built from our work with 350+ healthcare clients · Updated for AI search

We never share your details

Free · 30 min · no commitment

Want a guaranteed engagement?

30-min call. We'll walk through what targets are realistic and what we'd put in writing.

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✓ 30-minute call✓ Written plan✓ No obligation

Why choose us

Why healthcare brands choose us.

Six reasons hospitals, clinics, and doctors pick a healthcare-only firm over a generalist agency.

  • Healthcare-only

    It's all we do. No retail, no fintech — the whole team thinks in patient journeys, clinical trust, and the way people actually choose a doctor.

  • AI-first systems

    Receptionists, WhatsApp triage, and attribution built in-house — we answer patients in seconds and tie every click to a booked appointment.

  • Compliance built-in

    HIPAA-aware handling, ASCI-reviewed creative, and GDPR/DPDP sign-off on every campaign — our standard, not an upcharge or an afterthought.

  • Senior on every account

    The senior who pitched you stays on the engagement. No bait-and-switch to juniors learning on your budget.

  • Measured to the appointment

    Patient-level attribution across calls, forms, and walk-ins. Monthly reports show booked patients — not just clicks and impressions.

  • Receipts, not promises

    We name our clients and show the work. Quarterly reviews with the numbers attached, every cycle.

The Branding Pioneers healthcare-marketing team at work

Healthcare-only · since 2016

A team that does one thing well.

Keep going

More from the rest of the practice.

Adjacent services, problems we’re asked about most often, and the case files that show how we work.

Client portfolio · Healthcare websites

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