Results vary by specialty, market maturity, baseline performance, ad-spend commitment, and implementation cooperation. Past performance does not guarantee future results. KPI commitments are negotiated per engagement against a measured baseline — not a blanket "you'll grow X%" promise.
The guarantee covers retainer pause and continued execution; it does not cover refund of media spend (paid to Google / Meta / LinkedIn), third-party tooling fees, or production costs. Eligibility is determined at contract signing and requires (a) we control the full SEO + ads + analytics stack, (b) baseline access to GA4, GSC, ad accounts, and CRM, and (c) timely creative + medical review approvals.
Healthcare advertising is regulated. We comply with ASCI guidelines (India), MCI / NMC advertising norms, and platform restrictions on medical and pharmaceutical ads. We will not make outcome claims about clinical results, cures, or specific patient outcomes — and our guarantee covers marketing KPIs only, never clinical ones.