Web · Next.js
Aster CMI #1 hospital
LCP <0.9s · organic 3.2×
LOADING · BRANDING PIONEERS
※WORDPRESS VS CUSTOM — for healthcare specifically · speed · SEO · security · the call→Updated · 2026 Q2
WordPress
Mature CMS, 100K+ plugins
Recommended
Custom Next.js
Performance + security-first
Time to launch
4–6 weeks (template tuned)
8–14 weeks (built from scratch)
Lighthouse score
60–80 typical
95–100 typical
Core Web Vitals · LCP
2.5–4s typical
<1s typical
SEO architecture
Plugin-driven (Yoast / RankMath)
Built-in, framework-native
Plugin / dependency risk
Real — security exposure
Minimal — engineered surface
Compliance hardening
Possible — needs hardening pass
Built-in — ISO 27001-aligned
Editor UX (non-tech updates)
Excellent — Gutenberg/Elementor
Headless CMS — clean but newer to ops
Cost · 3-year
$15K–$60K total
$50K–$250K total
Multi-language scale
WPML / Polylang plugins
Native i18n in Next.js
Verdict · why we recommend it
The deciding six points.
Performance: Next.js wins by a wide margin. For competitive healthcare verticals (cardio, IVF, dental), Core Web Vitals are scoring criteria — we lose deals on slow WP.
Security: WP plugin ecosystem is the largest single attack surface for healthcare sites. Custom Next.js has a much smaller surface.
Editor UX: WP wins for non-technical content teams. Gutenberg + Elementor is mature. Headless CMS is catching up but newer to operations.
Hybrid: build the marketing site in Next.js, run blog/news in headless CMS (Sanity, Contentful) with full editor UX. Best of both worlds.
SEO: framework-level performance wins matter for ranking. Custom builds also avoid plugin-bloat that erodes Core Web Vitals over time.
Cost: WP is cheaper to launch, more expensive to maintain over 3 years (security, plugin churn). Custom is the inverse.
Receipts
What the recommended path actually ships.
Why choose us
Why healthcare brands choose us.
Six reasons hospitals, clinics, and doctors pick a healthcare-only firm over a generalist agency.
- Healthcare-only
It's all we do. No retail, no fintech — the whole team thinks in patient journeys, clinical trust, and the way people actually choose a doctor.
- AI-first systems
Receptionists, WhatsApp triage, and attribution built in-house — we answer patients in seconds and tie every click to a booked appointment.
- Compliance built-in
HIPAA, ASCI, NABH and GDPR sign-off baked into every campaign — our standard, not an upcharge or an afterthought.
- Senior on every account
The senior who pitched you stays on the engagement. No bait-and-switch to juniors learning on your budget.
- Measured to the appointment
Patient-level attribution across calls, forms, and walk-ins. Monthly reports show booked patients — not just clicks and impressions.
- Receipts, not promises
We name our clients and show the work. Quarterly reviews with the numbers attached, every cycle.
Keep reading
What healthcare leaders read after this comparison.
Adjacent decisions, the receipts behind them, and the practical playbooks our team sends as a follow-up.
- ServiceCustom Medical Website DesignRead it
- ServiceWebsite Redesign & MigrationRead it
- ServiceMulti-Location Website ArchitectureRead it
- ServiceLocal SEO for HealthcareRead it
- ServiceGoogle Business Profile OptimizationRead it
- ChallengeImprove Conversion RateRead it
- ChallengeIncrease Appointment BookingsRead it
- Q & AApollo Athenaa — Women's Cancer Centre launchRead it
- Q & ANova IVF — Doctor brand growthRead it
- TermCore Web VitalsRead it
- TermTechnical SEORead it
- GuideHealthcare Website Design: Best Practices GuideRead it
- Q & AHow to Increase Online Appointment BookingsRead it
- LocationHealthcare marketing in MumbaiRead it
- GuideGoogle Business ProfileRead it
- TermGoogle Business ProfileRead it
- TermLocal SeoRead it
- TermConversion RateRead it
- LocationSeo Company For Doctors In MumbaiRead it
- LocationHealthcare Seo Agency In MumbaiRead it
Final · Your call
Custom for brands that compete on speed.
Most hospitals we serve run on Next.js. Most clinics run on WordPress. The right call depends on stage and ambition.