Hospital Marketing
Ms. Sarika Bhawal
GM - Marketing, Indraprastha Apollo Hospitals · New Delhi
On scaling multi-specialty healthcare marketing and patient trust
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Common problems
How do I get more patients?
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Why isn't my clinic ranking on Google?
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My CPA is too high — how do I bring it down?
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My clinic isn't getting calls — what's broken?
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How do I increase patient footfall?
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How do I handle negative patient reviews?
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How do I compete with the bigger hospital?
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How do I build my personal brand as a doctor?
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The work
What we actually ship.
The people we work with
Their experience.
In their own words.
Hospital leaders, doctors, and clinic teams on the websites, marketing, and growth we build together.
Watch the client playlistDermatology
Refine Skin & Body Clinic
Clinic team · Uganda
On growing a skin and body clinic with Branding Pioneers
Watch on YouTubeOncology
Dr. Vijay Karan Reddy
Senior Oncologist · Hyderabad
On reaching Google’s top 10 for specialist searches
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Why choose us
Why healthcare brands choose us.
Six reasons hospitals, clinics, and doctors pick a healthcare-only firm over a generalist agency.
- Healthcare-only
It's all we do. No retail, no fintech — the whole team thinks in patient journeys, clinical trust, and the way people actually choose a doctor.
- AI-first systems
Receptionists, WhatsApp triage, and attribution built in-house — we answer patients in seconds and tie every click to a booked appointment.
- Compliance built-in
HIPAA-aware handling, ASCI-reviewed creative, and GDPR/DPDP sign-off on every campaign — our standard, not an upcharge or an afterthought.
- Senior on every account
The senior who pitched you stays on the engagement. No bait-and-switch to juniors learning on your budget.
- Measured to the appointment
Patient-level attribution across calls, forms, and walk-ins. Monthly reports show booked patients — not just clicks and impressions.
- Receipts, not promises
We name our clients and show the work. Quarterly reviews with the numbers attached, every cycle.
Keep going
More from the rest of the practice.
Adjacent services, problems we’re asked about most often, and the case files that show how we work.
- ServiceLocal SEO for Healthcare
Inside Healthcare SEO
Read it - ServiceGoogle Business Profile Optimization
Inside Healthcare SEO
Read it - ServiceGBP Suspension Recovery & Reinstatement
Inside Healthcare SEO
Read it - ServiceGoogle Search Ads (PPC)
Pairs with this engagement
Read it - ServiceGoogle Display Ads
Pairs with this engagement
Read it - ChallengeGet More Patients
Common issue in this segment
Read it - ChallengeHospital Lead Generation
Common issue in this segment
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Launch service launch plan · 9 mo
Read it - Q & ANova IVF — Doctor brand growth
Doctor brand ivf growth programme · 6 mo
Read it - TermLocal SEO
Optimizing a business's online presence so it surfaces in location-based searches — Google Maps and the local …
Read it - TermE-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
Google's framework for judging content quality. Because healthcare is a YMYL (Your Money Your Life) category, …
Read it - GuideHealthcare SEO: The Complete Guide
Long-form playbook
Read it - Q & AHow to Get More Patients for My Clinic
The most effective ways to get more patients are local SEO (ranking on Google Maps), Google Ads for immediate …
Read it - LocationHealthcare marketing in Mumbai
Local SEO + media buying in Mumbai
Read it - GuideGoogle Business ProfileRead it
- TermGoogle Business ProfileRead it
- GuideGoogle Ads HealthcareRead it
- GuideClinic GrowthRead it
- TermGbp SuspensionRead it
- TermGoogle AdsRead it