Hospital Marketing
Ms. Sarika Bhawal
GM - Marketing, Indraprastha Apollo Hospitals · New Delhi
On scaling multi-specialty healthcare marketing and patient trust
Watch on YouTubeEight common growth problems hospital CMOs and clinic founders bring to us. Each with the diagnostic framework + the actual fix.
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The people we work with
Hospital leaders, doctors, and clinic teams on the websites, marketing, and growth we build together.
Hospital Marketing
GM - Marketing, Indraprastha Apollo Hospitals · New Delhi
On scaling multi-specialty healthcare marketing and patient trust
Watch on YouTubeOncology
Senior Oncologist · Hyderabad
On reaching Google’s top 10 for specialist searches
Watch on YouTubeMaxillofacial Surgery
Maxillofacial Surgeon · Delhi NCR
Achieving #1 Google ranking and consistent patient leads
Watch on YouTube















Free executive download
A 90-day plan from first search to booked appointment.
17 pages · Built from our work with 350+ healthcare clients · Updated for AI search
Free · 30 min · no commitment
30-min call. We'll diagnose it.
Why choose us
Six reasons hospitals, clinics, and doctors pick a healthcare-only firm over a generalist agency.
It's all we do. No retail, no fintech — the whole team thinks in patient journeys, clinical trust, and the way people actually choose a doctor.
Receptionists, WhatsApp triage, and attribution built in-house — we answer patients in seconds and tie every click to a booked appointment.
HIPAA-aware handling, ASCI-reviewed creative, and GDPR/DPDP sign-off on every campaign — our standard, not an upcharge or an afterthought.
The senior who pitched you stays on the engagement. No bait-and-switch to juniors learning on your budget.
Patient-level attribution across calls, forms, and walk-ins. Monthly reports show booked patients — not just clicks and impressions.
We name our clients and show the work. Quarterly reviews with the numbers attached, every cycle.

Healthcare-only · since 2016
A team that does one thing well.
Keep going
Adjacent services, problems we’re asked about most often, and the case files that show how we work.
How we run it for practices like yours
Inside Healthcare SEO
Inside Healthcare SEO
Inside Healthcare SEO
Pairs with this engagement
Pairs with this engagement
Common issue in this segment
Common issue in this segment
Doctor brand ivf growth programme · 6 mo
TMS patient-growth programme · 5 mo
Structured data code, added behind the scenes of a page, that spells out the content for search engines. Healt…
Three page-experience metrics Google tracks: LCP for loading speed, INP for interactivity, and CLS for visual …
Long-form playbook
Common reasons your clinic isn't showing on Google Maps: (1) Your Google Business Profile isn't verified, (2) …
Local SEO + media buying in Dubai
Local SEO + media buying in Abu Dhabi
From diagnosis to fix
Most of the problems above come back to three things: patients can't find you, they find you and don't book, or they book once and don't return. The first is a healthcare SEO and local search question, the second sits in website conversion and follow-up automation, and the third in patient retention.
The healthcare funnel audit system helps you work out which one you have, and the marketing health score gives a quick read. For short, direct answers to narrower questions, browse the answers library.
Practical notes & supporting evidence
Start hereHealthcare problems, diagnosed.
Establish contextUse the published scope and relevant source material
Choose the next stepFollow the linked resource and assign an owner
This page focuses on Healthcare problems, diagnosed. Start with its published information and the decision you need to make. Identify which details apply to your practice and which require further checking. Follow the relevant linked resources for implementation steps, source material or the current contact route, and keep your own constraints visible when turning the information into a brief.
Begin with the question you need to answer, then choose the most appropriate destination in this collection. A guide explains a method, a checklist supports a repeatable review, a calculator explores assumptions and a case file documents a particular engagement. Reading them as interchangeable resources can create confusion. If you need to brief a supplier, start with the relevant service or framework. If you need to assess evidence, start with the source reports and the limits stated alongside the example.
Use the collection to narrow the investigation rather than adding every possible task to a marketing plan. Identify the stage where progress is blocked: discovery, understanding the service, making contact, arranging an appointment or following up. Choose a resource that addresses that stage and keep a short note of the evidence you need. A focused review is easier to act on than a long list of unrelated recommendations, particularly when clinical approvals and operational changes involve different people.
Document the local conditions before adopting an example. Include the service mix, available clinicians, languages, appointment process and existing digital assets. A method used by a hospital network may need to be simplified for a solo practice; a single-clinic process may need explicit location ownership when used by a chain. Keep those adaptations visible in the brief. The resource provides a way to organise the work, while your own records establish whether its assumptions fit.
Assign a person to each next action and define how completion will be checked. Editorial tasks need content and approval ownership, technical tasks need a release review and measurement tasks need a named source account. Keep evidence attached to the relevant decision instead of relying on a general claim that the programme is performing well. Revisit the plan when the service, market or operational capacity changes. The related links on this page let you move from an overview into the detail needed for that next action.
Client portfolio · Healthcare websites