Hospital Marketing
Ms. Sarika Bhawal
GM - Marketing, Indraprastha Apollo Hospitals · New Delhi
On scaling multi-specialty healthcare marketing and patient trust
Watch on YouTubeWhen you're choosing between options. We pick a winner where there's a clear winner — and recommend either where it's situational.
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The people we work with
Hospital leaders, doctors, and clinic teams on the websites, marketing, and growth we build together.
Hospital Marketing
GM - Marketing, Indraprastha Apollo Hospitals · New Delhi
On scaling multi-specialty healthcare marketing and patient trust
Watch on YouTubeOncology
Senior Oncologist · Hyderabad
On reaching Google’s top 10 for specialist searches
Watch on YouTubeMaxillofacial Surgery
Maxillofacial Surgeon · Delhi NCR
Achieving #1 Google ranking and consistent patient leads
Watch on YouTube














Free executive download
A 90-day plan from first search to booked appointment.
17 pages · Built from our work with 350+ healthcare clients · Updated for AI search
Why choose us
Six reasons hospitals, clinics, and doctors pick a healthcare-only firm over a generalist agency.
It's all we do. No retail, no fintech — the whole team thinks in patient journeys, clinical trust, and the way people actually choose a doctor.
Receptionists, WhatsApp triage, and attribution built in-house — we answer patients in seconds and tie every click to a booked appointment.
HIPAA-aware handling, ASCI-reviewed creative, and GDPR/DPDP sign-off on every campaign — our standard, not an upcharge or an afterthought.
The senior who pitched you stays on the engagement. No bait-and-switch to juniors learning on your budget.
Patient-level attribution across calls, forms, and walk-ins. Monthly reports show booked patients — not just clicks and impressions.
We name our clients and show the work. Quarterly reviews with the numbers attached, every cycle.

Healthcare-only · since 2016
A team that does one thing well.
Keep going
Adjacent services, problems we’re asked about most often, and the case files that show how we work.
How we run it for practices like yours
Inside Healthcare SEO
Inside Healthcare SEO
Inside Healthcare SEO
Pairs with this engagement
Pairs with this engagement
Common issue in this segment
Common issue in this segment
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Before you decide
Two decisions come up in almost every first call. Who should do the work: agency or freelancer, and agency or in-house team. And where the money goes first: SEO or PPC, which the SEO vs PPC for healthcare answer also covers.
Platform choices have their own comparisons: WordPress vs custom for the website and GoHighLevel vs HubSpot for the CRM. If you're weighing us against other agencies, how we compare sets it out, and how to choose a healthcare marketing agency lists what to ask.
Practical notes & supporting evidence
Start hereHealthcare decisions, side by side.
Establish contextUse the published scope and relevant source material
Choose the next stepFollow the linked resource and assign an owner
Start a comparison by defining the decision: choosing a delivery model, selecting a channel or evaluating an implementation approach. Compare the same scope, reporting responsibilities and ownership arrangements. A lower headline price may cover a different set of deliverables, so the terms of the comparison should be explicit before the options are ranked.
Begin with the question you need to answer, then choose the most appropriate destination in this collection. A guide explains a method, a checklist supports a repeatable review, a calculator explores assumptions and a case file documents a particular engagement. Reading them as interchangeable resources can create confusion. If you need to brief a supplier, start with the relevant service or framework. If you need to assess evidence, start with the source reports and the limits stated alongside the example.
Use the collection to narrow the investigation rather than adding every possible task to a marketing plan. Identify the stage where progress is blocked: discovery, understanding the service, making contact, arranging an appointment or following up. Choose a resource that addresses that stage and keep a short note of the evidence you need. A focused review is easier to act on than a long list of unrelated recommendations, particularly when clinical approvals and operational changes involve different people.
Document the local conditions before adopting an example. Include the service mix, available clinicians, languages, appointment process and existing digital assets. A method used by a hospital network may need to be simplified for a solo practice; a single-clinic process may need explicit location ownership when used by a chain. Keep those adaptations visible in the brief. The resource provides a way to organise the work, while your own records establish whether its assumptions fit.
Assign a person to each next action and define how completion will be checked. Editorial tasks need content and approval ownership, technical tasks need a release review and measurement tasks need a named source account. Keep evidence attached to the relevant decision instead of relying on a general claim that the programme is performing well. Revisit the plan when the service, market or operational capacity changes. The related links on this page let you move from an overview into the detail needed for that next action.
Client portfolio · Healthcare websites