Healthcare PR & Influencer Marketing

Patient Story PR

Consented patient stories pitched to media where the law allows (e.g. US, UK). For Indian hospitals and doctors we pitch research and public-health angles.

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350+ healthcare brands served since 2016 · Healthcare only · Honest reporting, no guarantees

Doctor-led video library produced for Medanta — From our existing portfolio.

Why us

What we do differently for healthcare.

Pricing & tiers →

Doctor authority programmes

Named physicians on the record. YouTube + Instagram + LinkedIn. Specialty cluster ownership.

Healthcare media network

National, regional and trade health media — placements built on journalist relationships, not mass pitching.

Editorial-first positioning

We prioritise earned editorial coverage. Editorial credibility compounds; sponsored placements decay.

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Process

4 phases. One outcome.

Discovery & Audit

Before we build anything, we interview your team. Understanding your patient acquisition goals, budget constraints, and growth targets is step zero. Before we touch a single campaign, we sit down and understand your practice. What specialties do you focus on? Who are your ideal patients? What's worked before and what hasn't? We'll audit your current patient story pr setup, analyze your competitors, and identify the gaps.

Strategy & Planning

Based on what we learn, we build a custom patient story pr strategy with specific targets. Not vague promises — actual numbers: expected lead volume, projected cost per patient, and a realistic timeline. You'll know exactly what to expect before we start.

Execution & Implementation

Our team gets to work with a dedicated account manager who knows your practice, your specialty, and your market. You'll get regular updates, real-time dashboards, and direct access to the team. If something isn't working, we pivot fast.

Measurement & Optimization

Every month, we look at what drove actual patient bookings (not just clicks) and double down on what works. Your campaigns get smarter over time because we're feeding real patient conversion data back into the strategy.

Compliance by market

What the rules allow where you practise.

Healthcare advertising law differs by country, so we run each market’s own playbook. In India, NMC’s 6 Oct 2026 guidelines apply. Read the NMC guide.

Patient testimonials

Patient testimonials by market
Market	Status	What applies
India	Not permitted	Doctors may not request or share patient testimonials for promotion, and patient consent does not make them permissible.NMC Public Notice R-13014/01/2024-Ethics (6 Oct 2026), Expl. V to 3.2, 6.2, 8.1(xi)
UAE	Allowed with conditions	Dubai: allowed only with the person's written consent, limited to a stated subject and period. Outside Dubai no federal rule clearly allows lay patient testimonials, so we treat them as needing regulator approval.DHA Standards for Medical Advertisement Content on Social Media (2022) §6.10, §9.1, App. 2
Saudi Arabia	Not permitted	Patient experiences, patient information and patient images may not appear in health ads.Saudi MOH Annex 10, advertising content controls (Ed. 4)
Qatar	Narrow exceptions	No express rule found, so we treat testimonials as restricted; check with MOPH. Patient images or video need consent, and every post needs written sign-off from the medical director and the practitioner.MOPH DHP Circular 01/2021, amended by 01/2022
Kuwait	Narrow exceptions	No express rule found, so we treat testimonials as restricted; check with the MOH. Filming a patient needs written permission from the patient, the practitioner and clinic management, and the ad needs an MOH licence.Kuwait MOH Ministerial Resolution 87 (private-sector medical ads)
Bahrain	Allowed with conditions	Allowed if honest, not deceptive, scientifically supported and consented to by the patient before publication.NHRA Guidelines for Advertising Health Services (2017) §8
Oman	Narrow exceptions	No published rule found, so we treat testimonials as restricted; check with the MOH. Any use needs MOH ad-licence approval and the patient's explicit written consent.Oman MOH Health Advertisement Licence (DGPHE); PDPL (Royal Decree 6/2022)
United States	Allowed with conditions	Allowed if genuine and representative, or the typical result is disclosed, with a signed HIPAA marketing authorisation. Fake or AI-written testimonials are banned; Texas treats testimonials as high-risk.16 CFR 465.2 (FTC, 2024); 16 CFR 255.2(b); 45 CFR 164.508(a)(3)
United Kingdom	Allowed with conditions	Allowed if genuine, held on file with the person's contact details, relevant to the service and used with permission. Not for prescription-only medicines.CAP Code 3.47–3.50, 12.18
Canada	Narrow exceptions	Banned for physicians in Ontario and Alberta. Elsewhere a testimonial needs the person's written permission and must not mislead or create unreasonable expectations.Ontario O. Reg. 114/94 s6(2)(b); CPSA Advertising standard cl. 1(i); Competition Act s74.02
Australia	Not permitted	Testimonials about clinical aspects of care are banned in advertising, including reposted reviews. Non-clinical feedback, such as on wait times, may be used.Health Practitioner Regulation National Law s133(1)(c)
Kenya	Not permitted	Patient names, identities and pictures are barred from practitioner and facility ads, so testimonials are effectively unavailable. Inducing patients to give testimonials is also barred.KMPDC Advertising Rules 2016 r5(1)(a)–(b); KMPDC Code of Conduct, 7th ed. (2026) §6.7(e)

Patient images and data

Patient images and data by market
Market	Status	What applies
India	Allowed with conditions	Only where law permits, with specific, informed, documented consent. Anonymise by default. The DPDP Act 2023 and its 2025 Rules apply.NMC Public Notice R-13014/01/2024-Ethics (6 Oct 2026), 6.1–6.4, 7.4, 7.6
UAE	Narrow exceptions	Patient information may not be used for marketing without written approval, and UAE health data generally must be stored and processed in the UAE. No filming in operating theatres.Federal Law 2/2019 (ICT in health) Arts 13, 16; DHA Standards for Medical Advertisement Content on Social Media (2022) §9.7
Saudi Arabia	Allowed with conditions	Health data is sensitive data: explicit consent, a DPIA and breach notice within 72 hours. Patient images need written consent and facility approval.PDPL (Royal Decree M/19); Royal Decree M/59, Implementing Reg. 5-3
Qatar	Narrow exceptions	Health data is special-nature data needing regulator permission and a DPIA. Electronic marketing needs prior opt-in consent.Law 13/2016 on Personal Data Privacy Protection
Kuwait	Allowed with conditions	There is no general data-protection law. Filming patients needs written permission from the patient, the practitioner and clinic management.Kuwait MOH Ministerial Resolution 87 (private-sector medical ads); Law 70/2020
Bahrain	Allowed with conditions	Health data is sensitive data. We use explicit, written, revocable consent for any patient image, story or data.PDPL, Law 30/2018
Oman	Narrow exceptions	Consent must be explicit and verifiable, and processing health data needs an MTCIT permit. Fully enforceable since 5 Feb 2026.PDPL, Royal Decree 6/2022; Ministerial Decision 34/2024
United States	Allowed with conditions	Using PHI, including patient photos or stories, for marketing needs a written HIPAA authorisation. No ad pixels on authenticated pages or booking flows without a BAA.45 CFR 164.501, 164.508(a)(3); HHS OCR online tracking bulletin (2024)
United Kingdom	Allowed with conditions	Health data is special category data: explicit, separate, withdrawable consent for marketing use. Doctors need consent before recording patients for public media.UK GDPR Art. 9; GMC recordings guidance para 37
Canada	Allowed with conditions	Ontario custodians need express consent to use health information for marketing. BC and Alberta require written consent for patient images in ads.PHIPA s33; CPSBC Advertising standard; CPSA cl. 5(a)
Australia	Allowed with conditions	Image consent must be separate from treatment consent and withdrawable. Direct marketing that uses health information needs consent.MBA cosmetic guidelines (2023); Privacy Act 1988, APP 7
Kenya	Allowed with conditions	Commercial use needs express consent, health data may not drive direct marketing, and sending sensitive data abroad needs explicit consent plus safeguards.Data Protection Act 2019 ss37, 49; ODPC Guidance Note on Health Data (2023)

A planning summary, not legal advice. We confirm the current rules for your market before anything is published.

How we measure

Judged against your own baseline.

We report the levers below from your analytics and CRM. Magnitudes are reconciled with you privately, never promised up front.

What the programme works to move, measured against your own baseline
Lever	Starting point	Direction	How it’s measured
Monthly Qualified Leads	Your baseline	More qualified leads	reconciled under NDA
Cost per Lead	Your baseline	Lower vs baseline	reconciled under NDA
Lead-to-Appointment Rate	Your baseline	Higher conversion	reconciled under NDA
Ad Spend Efficiency (ROAS)	Your baseline	Improved efficiency	reconciled under NDA

Operating principles

Practices that invest in marketing consistently tend to grow faster than those that invest sporadically
Digital patient acquisition is typically more cost-efficient than traditional advertising over time
Provider websites that quickly address a patient's specific condition hold attention better than generic homepages
A large and growing share of healthcare research happens on mobile devices

“The gap between the strongest healthcare practices and everyone else is rarely clinical skill — it's visibility. Patient Story PR makes sure your expertise reaches the patients who actually need it.”

— Branding Pioneers — operating principle

The evidence

Results you can check, not just claims.

Original reportClient deckPortfolio capture

Creative work with visible impact.

Patient education and a coordinated social programme for Indraprastha Apollo, as reported in the client engagement deck.

Organic social views: +717%
Content interactions: 1M+
Performance ads: +337.7%

Client deckClient-deck figures. The slide does not state the reporting period or baseline; organic views refer to social content, not Google traffic.

Pricing

Clear fees. No lock-in after the minimum term.

Starting fees from our price book. Your proposal confirms the exact scope before you commit.

Practice

Single-clinic and solo practitioners

₹50,000/ month

$1,500 / month outside India

3-month minimum

Editorial feature pitching — placements earned, not guaranteed
Doctor quote pitching to health reporters
Digital PR backlinks for healthcare SEO
Monthly press coverage report
Basic crisis response guidelines

Start with Practice

Most chosen

Hospital

Multi-line hospitals and chains

₹1,50,000/ month

$5,000 / month outside India

6-month minimum

Sustained tier-1 & tier-2 media pitching
TV / broadcast interview coordination
Independently judged award entries
Doctor podcast guest booking
Comprehensive media training session

Start with Hospital

Enterprise

Hospital groups and global brands

Customengagement

Scoped to your group

12-month minimum

Full corporate communications team
Published research & institutional announcements
International medical tourism PR
24/7 dedicated crisis management team
Bespoke media events & press conferences

Start with Enterprise

Prices exclude GST. Advertising spend and third-party software are billed separately. Full pricing

Questions

Straight answers.

Something else? Talk to our PR team.

How much does patient story pr typically cost?

We're transparent about pricing because we know vague "it depends" answers are frustrating. For patient story pr, our fees start from $1,500/month (₹50,000/month in India) on the Practice tier (3-month minimum) and from $5,000/month (₹1,50,000/month in India) on the Hospital tier (6-month minimum); Enterprise is scoped custom (12-month minimum). The right tier depends on your practice size, market competition, and goals, and engagements run month to month once the minimum term ends. During your strategy call, we'll give you a specific quote with ROI projections.

How quickly will I see results from patient story pr?

Honestly? It depends on the channel. If we're running Google Ads, you'll start getting calls within the first week or two. SEO is a longer play — expect initial movement in 3-4 months with serious traction by month 6-12. AI and automation changes (like chatbots and automated follow-ups) show impact almost immediately. During your strategy call, we'll map out a realistic timeline based on your specific situation and market.

Will this work for my specific specialty?

We work with 113+ medical specialties — from general dentistry to cardiac surgery to IVF clinics. The approach changes significantly by specialty because patients search and decide differently. A cosmetic surgery patient's journey is completely different from an orthopedic patient's. We tailor everything to your specialty's specific patient behavior patterns.

What makes you different from other healthcare marketing agencies?

Three things, honestly. First, we only work with healthcare — we don't split attention between restaurants and hospitals. Every strategy is built for how patients actually think and search. Second, we build systems, not campaigns. Campaigns end. Our systems compound over time. Third, we measure what matters — actual patients and revenue, not impressions and clicks. If a campaign generates traffic but no appointments, we fix it.

Do I need to sign a long-term contract?

No. We offer month-to-month because we believe if we're doing good work, you'll want to stay. That said, SEO and organic strategies need at least 6 months to show their full potential — so we'll be upfront about that. We want you to stay because you're seeing results, not because you're locked in.

Can I see results from practices like mine?

Yes — we have case studies across dozens of specialties with specific, measurable outcomes. During your strategy call, we'll share examples from practices similar to yours in terms of size, specialty, and market conditions. We're talking real numbers: patient leads, cost per acquisition, revenue growth, and ROI.