Doctor authority programmes
Named physicians on the record. YouTube + Instagram + LinkedIn. Specialty cluster ownership.
Healthcare PR & Influencer Marketing
Healthcare PR
Media relations for hospitals and clinics built on verifiable news: launches, accreditations, research. Doctors appear as health educators (NMC 2026 in India).
350+ healthcare brands served since 2016 · Healthcare only · Honest reporting, no guarantees
Medanta · Doctor-led videoCreative portfolio
Why us
What we do differently for healthcare.
Healthcare media network
National, regional and trade health media — placements built on journalist relationships, not mass pitching.
Editorial-first positioning
We prioritise earned editorial coverage. Editorial credibility compounds; sponsored placements decay.
See where your doctors could be featured — free.
Get my free growth planProcess
4 phases. One outcome.
Discovery & Audit
Before we build anything, we interview your team. Understanding your patient acquisition goals, budget constraints, and growth targets is step zero. Before we touch a single campaign, we sit down and understand your practice. What specialties do you focus on? Who are your ideal patients? What's worked before and what hasn't? We'll audit your current healthcare pr setup, analyze your competitors, and identify the gaps.
Strategy & Planning
Based on what we learn, we build a custom healthcare pr strategy with specific targets. Not vague promises — actual numbers: expected lead volume, projected cost per patient, and a realistic timeline. You'll know exactly what to expect before we start.
Execution & Implementation
Our team gets to work with a dedicated account manager who knows your practice, your specialty, and your market. You'll get regular updates, real-time dashboards, and direct access to the team. If something isn't working, we pivot fast.
Measurement & Optimization
Every month, we look at what drove actual patient bookings (not just clicks) and double down on what works. Your campaigns get smarter over time because we're feeding real patient conversion data back into the strategy.
Compliance by market
What the rules allow where you practise.
Healthcare advertising law differs by country, so we run each market’s own playbook. In India, NMC’s 6 Oct 2026 guidelines apply. Read the NMC guide.
A doctor promoting their own practice
| Market | Status | What applies |
|---|---|---|
| India | Narrow exceptions | Doctors may not self-promote, solicit patients or engage a third party to market medical services. Public-health education in their own name, factual announcements and hospital doctor directories are allowed.NMC Public Notice R-13014/01/2024-Ethics (6 Oct 2026), 8.1(ii), 5.1, 8.2, 9.1 |
| UAE | Allowed with conditions | Allowed within DHA rules: separate personal and professional accounts, name and title exactly as licensed, no unlicensed titles, and the doctor is personally accountable.DHA Standards for Medical Advertisement Content on Social Media (2022) §6.1, §8.1.1, §8.1.3 |
| Saudi Arabia | Narrow exceptions | Practitioners may not advertise or promote themselves, directly or through an intermediary, except as the regulations allow. Stating status, degree and specialty, and educational content, are acceptable.Royal Decree M/59 Art. 10(A); SCFHS Code of Ethics (2014) §(D) |
| Qatar | Narrow exceptions | Education and awareness are allowed; self-promotion beyond professional dignity is not. Credentials must match the DHP register exactly.MOPH DHP Circulars 01/2019 and 01/2022 |
| Kuwait | Narrow exceptions | Doctors may present their experience but not prices, offers or superlatives. The MOH advertising controls cover social media.Kuwait MOH Ministerial Resolution 87 (private-sector medical ads) |
| Bahrain | Narrow exceptions | Titles must match the NHRA licence, doctors are responsible for their own accounts, and self-promotion inconsistent with professional dignity is barred.NHRA Guidelines for Advertising Health Services (2017); Law 7/1989 |
| United States | Allowed with conditions | Truthful, non-deceptive advertising is allowed. Titles such as “board certified” must meet state rules, and the doctor answers for ads an agency makes.AMA Code of Medical Ethics Op. 9.6.1; 22 Tex. Admin. Code 164.4; Fla. Admin. Code 64B8-11.001(5) |
| United Kingdom | Allowed with conditions | Allowed if accurate, not misleading and not minimising risk, with conflicts of interest declared. “Consultant”, “specialist” and “qualified” need the matching register entry or post.GMC Good medical practice 2024 paras 89–90; CAP/BCAP cosmetic guidance paras 6–11 |
| Canada | Narrow exceptions | Titles follow college rules, Ontario bars soliciting people known to need care, and the physician is responsible for agency-made ads.O. Reg. 114/94 ss8–9; CPSBC and CPSA Advertising standards |
| Australia | Allowed with conditions | Allowed within s133. “Surgeon” and “specialist” are protected titles, and cosmetic ads must show the doctor's registration number and type.Health Practitioner Regulation National Law ss115, 115A, 133; MBA cosmetic guidelines (2023) |
| Kenya | Narrow exceptions | Ads may carry only the permitted facts: identity, Board-recognised specialisation and qualifications, registration, contacts, hours, affiliations and publications.KMPDC Advertising Rules 2016 r4(1) |
“Best”, “No.1” and guarantee claims
| Market | Status | What applies |
|---|---|---|
| India | Not permitted | No “best”, “No.1”, “top”, “leading”, “painless”, “100% success” or guarantee claims unless objectively verifiable through a disclosed, independent method.NMC Public Notice R-13014/01/2024-Ethics (6 Oct 2026), 8.1(iii), 8.1(ix) |
| UAE | Not permitted | Banned words include “the best”, “unique”, “exclusive”, “safest”, “the only”, “100%”, “assured success” and “immediate results”, plus superiority claims. MOHAP also bans “guaranteed” and “pain free”.DHA Standards for Medical Advertisement Content on Social Media (2022) §6.11, §8.1.9; MOHAP (per IBA 2024) |
| Saudi Arabia | Not permitted | No “the only”, “the expert”, “the most”, “guaranteed”, “instant treatment”, or “clinically proven” without evidence, and no disparaging competitors.Saudi MOH Annex 10, advertising content controls (Ed. 4); SCFHS Code of Ethics (2014) §(C) |
| Qatar | Narrow exceptions | No published word list found. Self-promotion beyond professional dignity is prohibited and MOPH prosecutes misleading ads, so we avoid superlatives and guarantees.MOPH DHP Circular 01/2019 |
| Kuwait | Not permitted | “The best”, “the only”, “guaranteed”, “legendary” and false or misleading information are banned.Kuwait MOH Ministerial Resolution 87 (private-sector medical ads); Ministerial Decision 9/2025 (products) |
| Bahrain | Not permitted | “The best”, “the first”, “the latest”, “the only”, “state of the art”, “guaranteed”, “sure cure” and comparisons between providers are banned.NHRA Guidelines for Advertising Health Services (2017) §2, §4 |
| Oman | Not permitted | “The best”, “the newest” and “the first” are not allowed, and the Media Law bans misleading ads.Oman MOH Health Advertisement Licence (DGPHE); Royal Decree 58/2024 |
| United States | Allowed with conditions | Objective claims such as “#1”, “painless” or “99% success” need proof before they run. States treat unjustified expectations and unsubstantiated superiority as false advertising.FTC Act s5; Tex. Occ. Code 101.201; Cal. Bus. & Prof. Code 651 |
| United Kingdom | Narrow exceptions | Objective claims need evidence on file. “Leading” or “best” surgeons must be provably near the top of their specialty, and doctors must not imply results are risk-free or guaranteed.CAP Code 3.7, 12.1; CAP/BCAP cosmetic guidance para 13; GMC cosmetic guidance paras 49, 51 |
| Canada | Not permitted | Ontario bans comparative and superlative statements. Alberta and BC bar guarantees and superiority claims, and Quebec bars guaranteeing a cure.O. Reg. 114/94 s6(2)(b); CPSA cl. 1(j), 4(b); Quebec Code of ethics of physicians s83 |
| Australia | Not permitted | No claims of a superior service, guaranteed or “sure cure” results, or “safe” and “pain-free” without acknowledging risk.Health Practitioner Regulation National Law s133(1)(a), (d); Ahpra advertising guidelines (2020) |
| Kenya | Not permitted | No promised outcomes, faster-than-others claims, money-back offers or denigrating other providers. Claims must be factual and verifiable.KMPDC Advertising Rules 2016 r3(4)(c), r5(1)(d)–(f); KMPDC Code of Conduct, 7th ed. (2026) §6.7 |
A planning summary, not legal advice. We confirm the current rules for your market before anything is published.
How we measure
Judged against your own baseline.
We report the levers below from your analytics and CRM. Magnitudes are reconciled with you privately, never promised up front.
| Lever | Starting point | Direction | How it’s measured |
|---|---|---|---|
| Website Conversion Rate | Your baseline | Higher conversion | reconciled under NDA |
| Monthly New Patients | Your baseline | More new patients | reconciled under NDA |
| Patient Lifetime Value Captured | Your baseline | Stronger retention | reconciled under NDA |
| Online Reputation Score | Your baseline | Improved rating | reconciled under NDA |
Operating principles
- A large and growing share of healthcare research happens on mobile devices
- Healthcare digital marketing keeps growing as patients move research and booking online
- Practices that invest in marketing consistently tend to grow faster than those that invest sporadically
“The most successful practices treat marketing seriously and consistently, the same way they treat clinical operations. Healthcare PR done with that seriousness compounds.”
The evidence
Results you can check, not just claims.
Original reportClient deckPortfolio capture
Creative work with visible impact.
Patient education and a coordinated social programme for Indraprastha Apollo, as reported in the client engagement deck.
- Organic social views
- +717%
- Content interactions
- 1M+
- Performance ads
- +337.7%
Client deckClient-deck figures. The slide does not state the reporting period or baseline; organic views refer to social content, not Google traffic.
Pricing
Clear fees. No lock-in after the minimum term.
Starting fees from our price book. Your proposal confirms the exact scope before you commit.
Practice
Single-clinic and solo practitioners
₹50,000/ month
$1,500 / month outside India
3-month minimum
- Editorial feature pitching — placements earned, not guaranteed
- Doctor quote pitching to health reporters
- Digital PR backlinks for healthcare SEO
- Monthly press coverage report
- Basic crisis response guidelines
Most chosen
Hospital
Multi-line hospitals and chains
₹1,50,000/ month
$5,000 / month outside India
6-month minimum
- Sustained tier-1 & tier-2 media pitching
- TV / broadcast interview coordination
- Independently judged award entries
- Doctor podcast guest booking
- Comprehensive media training session
Enterprise
Hospital groups and global brands
Customengagement
Scoped to your group
12-month minimum
- Full corporate communications team
- Published research & institutional announcements
- International medical tourism PR
- 24/7 dedicated crisis management team
- Bespoke media events & press conferences
Prices exclude GST. Advertising spend and third-party software are billed separately. Full pricing
How much does healthcare pr typically cost?
We're transparent about pricing because we know vague "it depends" answers are frustrating. For healthcare pr, our fees start from $1,500/month (₹50,000/month in India) on the Practice tier (3-month minimum) and from $5,000/month (₹1,50,000/month in India) on the Hospital tier (6-month minimum); Enterprise is scoped custom (12-month minimum). The right tier depends on your practice size, market competition, and goals, and engagements run month to month once the minimum term ends. During your strategy call, we'll give you a specific quote with ROI projections.
How quickly will I see results from healthcare pr?
Honestly? It depends on the channel. If we're running Google Ads, you'll start getting calls within the first week or two. SEO is a longer play — expect initial movement in 3-4 months with serious traction by month 6-12. AI and automation changes (like chatbots and automated follow-ups) show impact almost immediately. During your strategy call, we'll map out a realistic timeline based on your specific situation and market.
Will this work for my specific specialty?
We work with 113+ medical specialties — from general dentistry to cardiac surgery to IVF clinics. The approach changes significantly by specialty because patients search and decide differently. A cosmetic surgery patient's journey is completely different from an orthopedic patient's. We tailor everything to your specialty's specific patient behavior patterns.
What makes you different from other healthcare marketing agencies?
Three things, honestly. First, we only work with healthcare — we don't split attention between restaurants and hospitals. Every strategy is built for how patients actually think and search. Second, we build systems, not campaigns. Campaigns end. Our systems compound over time. Third, we measure what matters — actual patients and revenue, not impressions and clicks. If a campaign generates traffic but no appointments, we fix it.
Do I need to sign a long-term contract?
No. We offer month-to-month because we believe if we're doing good work, you'll want to stay. That said, SEO and organic strategies need at least 6 months to show their full potential — so we'll be upfront about that. We want you to stay because you're seeing results, not because you're locked in.
Can I see results from practices like mine?
Yes — we have case studies across dozens of specialties with specific, measurable outcomes. During your strategy call, we'll share examples from practices similar to yours in terms of size, specialty, and market conditions. We're talking real numbers: patient leads, cost per acquisition, revenue growth, and ROI.
Healthcare PR & Influencer Marketing
Ready to fill the OPD with healthcare PR?
Senior strategist on the call. 90-day roadmap whether you engage us or not.
- A 30-minute call with a healthcare specialist
- Your top three growth opportunities, in writing
- Honest advice — even if that means not hiring us
- No obligation and no hard sell
You’ll speak with a senior strategistConsultations are hosted by Arush Thapar’s team.
Step 1 of 3Takes 30 seconds
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