Doctor authority programmes
Named physicians on the record. YouTube + Instagram + LinkedIn. Specialty cluster ownership.
Healthcare PR & Influencer Marketing
Doctor-Led Health Education Campaigns
Doctors explain conditions to the public in their own name, without endorsing a practice or product. In India this follows NMC 2026 public-health rules.
350+ healthcare brands served since 2016 · Healthcare only · Honest reporting, no guarantees
Medanta · Doctor-led videoCreative portfolio
Why us
What we do differently for healthcare.
Healthcare media network
National, regional and trade health media — placements built on journalist relationships, not mass pitching.
Editorial-first positioning
We prioritise earned editorial coverage. Editorial credibility compounds; sponsored placements decay.
See where your doctors could be featured — free.
Get my free growth planProcess
4 phases. One outcome.
Discovery & Audit
Before we build anything, we interview your team. Understanding your patient acquisition goals, budget constraints, and growth targets is step zero. Before we touch a single campaign, we sit down and understand your practice. What specialties do you focus on? Who are your ideal patients? What's worked before and what hasn't? We'll audit your current doctor-led health education campaigns setup, analyze your competitors, and identify the gaps.
Strategy & Planning
Based on what we learn, we build a custom doctor-led health education campaigns strategy with specific targets. Not vague promises — actual numbers: expected lead volume, projected cost per patient, and a realistic timeline. You'll know exactly what to expect before we start.
Execution & Implementation
Our team gets to work with a dedicated account manager who knows your practice, your specialty, and your market. You'll get regular updates, real-time dashboards, and direct access to the team. If something isn't working, we pivot fast.
Measurement & Optimization
Every month, we look at what drove actual patient bookings (not just clicks) and double down on what works. Your campaigns get smarter over time because we're feeding real patient conversion data back into the strategy.
Compliance by market
What the rules allow where you practise.
Healthcare advertising law differs by country, so we run each market’s own playbook. In India, NMC’s 6 Oct 2026 guidelines apply. Read the NMC guide.
A doctor promoting their own practice
| Market | Status | What applies |
|---|---|---|
| India | Narrow exceptions | Doctors may not self-promote, solicit patients or engage a third party to market medical services. Public-health education in their own name, factual announcements and hospital doctor directories are allowed.NMC Public Notice R-13014/01/2024-Ethics (6 Oct 2026), 8.1(ii), 5.1, 8.2, 9.1 |
| UAE | Allowed with conditions | Allowed within DHA rules: separate personal and professional accounts, name and title exactly as licensed, no unlicensed titles, and the doctor is personally accountable.DHA Standards for Medical Advertisement Content on Social Media (2022) §6.1, §8.1.1, §8.1.3 |
| Saudi Arabia | Narrow exceptions | Practitioners may not advertise or promote themselves, directly or through an intermediary, except as the regulations allow. Stating status, degree and specialty, and educational content, are acceptable.Royal Decree M/59 Art. 10(A); SCFHS Code of Ethics (2014) §(D) |
| Qatar | Narrow exceptions | Education and awareness are allowed; self-promotion beyond professional dignity is not. Credentials must match the DHP register exactly.MOPH DHP Circulars 01/2019 and 01/2022 |
| Kuwait | Narrow exceptions | Doctors may present their experience but not prices, offers or superlatives. The MOH advertising controls cover social media.Kuwait MOH Ministerial Resolution 87 (private-sector medical ads) |
| Bahrain | Narrow exceptions | Titles must match the NHRA licence, doctors are responsible for their own accounts, and self-promotion inconsistent with professional dignity is barred.NHRA Guidelines for Advertising Health Services (2017); Law 7/1989 |
| United States | Allowed with conditions | Truthful, non-deceptive advertising is allowed. Titles such as “board certified” must meet state rules, and the doctor answers for ads an agency makes.AMA Code of Medical Ethics Op. 9.6.1; 22 Tex. Admin. Code 164.4; Fla. Admin. Code 64B8-11.001(5) |
| United Kingdom | Allowed with conditions | Allowed if accurate, not misleading and not minimising risk, with conflicts of interest declared. “Consultant”, “specialist” and “qualified” need the matching register entry or post.GMC Good medical practice 2024 paras 89–90; CAP/BCAP cosmetic guidance paras 6–11 |
| Canada | Narrow exceptions | Titles follow college rules, Ontario bars soliciting people known to need care, and the physician is responsible for agency-made ads.O. Reg. 114/94 ss8–9; CPSBC and CPSA Advertising standards |
| Australia | Allowed with conditions | Allowed within s133. “Surgeon” and “specialist” are protected titles, and cosmetic ads must show the doctor's registration number and type.Health Practitioner Regulation National Law ss115, 115A, 133; MBA cosmetic guidelines (2023) |
| Kenya | Narrow exceptions | Ads may carry only the permitted facts: identity, Board-recognised specialisation and qualifications, registration, contacts, hours, affiliations and publications.KMPDC Advertising Rules 2016 r4(1) |
Influencers and endorsements
| Market | Status | What applies |
|---|---|---|
| India | Not permitted | No celebrity, influencer, patient or employee endorsements of a doctor's or hospital's services, and no third party doing indirectly what is banned directly.NMC Public Notice R-13014/01/2024-Ethics (6 Oct 2026), 8.1(xi), 4.4 |
| UAE | Allowed with conditions | Anyone promoting a clinic, paid or unpaid, needs an NMA Advertiser Permit (mandatory since 1 Feb 2026). In Dubai, posts naming a facility need Medical Director approval and paid ties must be disclosed.Federal Decree-Law 55/2023 (NMA Advertiser Permit); DHA Standards for Medical Advertisement Content on Social Media (2022) §5.3, §6.7 |
| Saudi Arabia | Narrow exceptions | Paid creators need a GMedia Mawthooq licence and paid posts must be labelled. Ads may not include patient experiences, so “my treatment at X” posts are high-risk.GMedia Mawthooq licence; Saudi MOH Annex 10, advertising content controls (Ed. 4) |
| Qatar | Narrow exceptions | No influencer licence is in force yet. Practitioners may not lend their names to commercial promotion, and we avoid paid creator promotion of treatments.MOPH DHP Circular 01/2019 |
| Kuwait | Narrow exceptions | We use no influencers for MOH-regulated services without MOH approval. From about April 2027, promoters will need a Ministry of Information licence.Kuwait MOH Ministerial Resolution 87 (private-sector medical ads); Decree-Law 102/2026 |
| Bahrain | Allowed with conditions | No influencer licence law yet, but influencer posts are advertisements under NHRA guidance and need the same review.NHRA Guidelines for Advertising Health Services (2017) |
| Oman | Allowed with conditions | Paid promoters need a MOCIIP licence shown on their posts and may not promote services that lack approval. The clinic files an MOH influencer undertaking.MOCIIP Resolution 619/2022 Arts 8–9; Oman MOH Health Advertisement Licence (DGPHE) |
| United States | Allowed with conditions | Allowed with a clear, unavoidable disclosure of payment or free treatment in the post itself. Agencies can be liable too.16 CFR 255.5, 255.1(f) (FTC Endorsement Guides) |
| United Kingdom | Narrow exceptions | Paid posts need an upfront “#ad” label. No influencers or health professionals endorsing prescription-only medicines, and no cosmetic ads aimed at under-18s.CAP Code 2.1, 12.18, 12.25; DMCC Act 2024 Sch. 20 |
| Canada | Narrow exceptions | Every material connection must be disclosed. An influencer “my results” post for an Ontario or Alberta physician is very likely a prohibited testimonial.Competition Act; O. Reg. 114/94 s6(2)(b); CPSA Advertising standard |
| Australia | Narrow exceptions | Influencer clinical testimonials are banned and the advertiser is responsible for them. Doctors may not give influencers free or discounted cosmetic procedures.Health Practitioner Regulation National Law s133(1)(c); MBA cosmetic guidelines (2023) |
| Kenya | Not permitted | KMPDC has said using celebrities or influencers to recommend hospitals is not in line with its rules. Doctors may not endorse health products or procedures, and influencer accounts may not advertise medicines.KMPDC Advertising Rules 2016 r4(2); PPB Guideline Rev. 3 (2025) |
A planning summary, not legal advice. We confirm the current rules for your market before anything is published.
How we measure
Judged against your own baseline.
We report the levers below from your analytics and CRM. Magnitudes are reconciled with you privately, never promised up front.
| Lever | Starting point | Direction | How it’s measured |
|---|---|---|---|
| Google Maps Visibility (3-Pack) | Your baseline | Stronger map-pack presence | reconciled under NDA |
| Google Business Profile Actions | Your baseline | More profile actions | reconciled under NDA |
| Direction Requests | Your baseline | More direction requests | reconciled under NDA |
| Phone Calls from Search | Your baseline | More calls | reconciled under NDA |
Operating principles
- Healthcare search ads reward tight intent targeting and compliant, condition-specific landing pages
- Video on service pages helps patients build trust in a provider before they book
- Specialty-specific healthcare marketing outperforms generic playbooks because patient intent differs by specialty
- Practices with a steady flow of recent, responded-to reviews convert local searches better than those without
“A practice can deliver outstanding clinical care and still struggle to grow if patients can't find it online. Doctor Led health education campaigns exists to close that gap — to connect great care to a full appointment book.”
The evidence
Results you can check, not just claims.
Original reportClient deckPortfolio capture
Creative work with visible impact.
Patient education and a coordinated social programme for Indraprastha Apollo, as reported in the client engagement deck.
- Organic social views
- +717%
- Content interactions
- 1M+
- Performance ads
- +337.7%
Client deckClient-deck figures. The slide does not state the reporting period or baseline; organic views refer to social content, not Google traffic.
Pricing
Clear fees. No lock-in after the minimum term.
Starting fees from our price book. Your proposal confirms the exact scope before you commit.
Practice
Single-clinic and solo practitioners
₹50,000/ month
$1,500 / month outside India
3-month minimum
- Editorial feature pitching — placements earned, not guaranteed
- Doctor quote pitching to health reporters
- Digital PR backlinks for healthcare SEO
- Monthly press coverage report
- Basic crisis response guidelines
Most chosen
Hospital
Multi-line hospitals and chains
₹1,50,000/ month
$5,000 / month outside India
6-month minimum
- Sustained tier-1 & tier-2 media pitching
- TV / broadcast interview coordination
- Independently judged award entries
- Doctor podcast guest booking
- Comprehensive media training session
Enterprise
Hospital groups and global brands
Customengagement
Scoped to your group
12-month minimum
- Full corporate communications team
- Published research & institutional announcements
- International medical tourism PR
- 24/7 dedicated crisis management team
- Bespoke media events & press conferences
Prices exclude GST. Advertising spend and third-party software are billed separately. Full pricing
How much does doctor led health education campaigns typically cost?
We're transparent about pricing because we know vague "it depends" answers are frustrating. For doctor led health education campaigns, our fees start from $1,500/month (₹50,000/month in India) on the Practice tier (3-month minimum) and from $5,000/month (₹1,50,000/month in India) on the Hospital tier (6-month minimum); Enterprise is scoped custom (12-month minimum). The right tier depends on your practice size, market competition, and goals, and engagements run month to month once the minimum term ends. During your strategy call, we'll give you a specific quote with ROI projections.
How quickly will I see results from doctor led health education campaigns?
Honestly? It depends on the channel. If we're running Google Ads, you'll start getting calls within the first week or two. SEO is a longer play — expect initial movement in 3-4 months with serious traction by month 6-12. AI and automation changes (like chatbots and automated follow-ups) show impact almost immediately. During your strategy call, we'll map out a realistic timeline based on your specific situation and market.
Will this work for my specific specialty?
We work with 113+ medical specialties — from general dentistry to cardiac surgery to IVF clinics. The approach changes significantly by specialty because patients search and decide differently. A cosmetic surgery patient's journey is completely different from an orthopedic patient's. We tailor everything to your specialty's specific patient behavior patterns.
What makes you different from other healthcare marketing agencies?
Three things, honestly. First, we only work with healthcare — we don't split attention between restaurants and hospitals. Every strategy is built for how patients actually think and search. Second, we build systems, not campaigns. Campaigns end. Our systems compound over time. Third, we measure what matters — actual patients and revenue, not impressions and clicks. If a campaign generates traffic but no appointments, we fix it.
Do I need to sign a long-term contract?
No. We offer month-to-month because we believe if we're doing good work, you'll want to stay. That said, SEO and organic strategies need at least 6 months to show their full potential — so we'll be upfront about that. We want you to stay because you're seeing results, not because you're locked in.
Can I see results from practices like mine?
Yes — we have case studies across dozens of specialties with specific, measurable outcomes. During your strategy call, we'll share examples from practices similar to yours in terms of size, specialty, and market conditions. We're talking real numbers: patient leads, cost per acquisition, revenue growth, and ROI.
Healthcare PR & Influencer Marketing
Ready to fill the OPD with doctor-led health education campaigns?
Senior strategist on the call. 90-day roadmap whether you engage us or not.
- A 30-minute call with a healthcare specialist
- Your top three growth opportunities, in writing
- Honest advice — even if that means not hiring us
- No obligation and no hard sell
You’ll speak with a senior strategistConsultations are hosted by Arush Thapar’s team.
Step 1 of 3Takes 30 seconds
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