Studio designIndependent studio design · English
Forma Dental campaign — billboard
A concept for a roadside billboard in a campaign for Forma Dental, a fictional dental studio: “A reason to smile.”
Independent studio design · English
Axiom Diagnostics campaign — bus shelter poster.
A concept for a bus shelter poster in a campaign for Axiom Diagnostics, a fictional diagnostics provider: “Clarity, before anything else.”
Independent studio design by Branding Pioneers — not a commissioned client project.
Behind the work
The brief and the decisions.
The brief
What this explores
Develop a campaign for a fictional diagnostics provider that works across outdoor, print, social and community formats without relying on offers or claims.
Design decisions
From message to format
- Promise understanding rather than speed, framed by one precise geometric aperture.
- Adapt the headline “Clarity, before anything else.” to suit a bus shelter poster.
- Leave out prices, statistics, reviews and promises of outcome, so the message rests on tone and clarity.
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Related work.
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Forma Dental campaign — bus shelter poster
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A concept for a full-page newspaper advertisement in a campaign for Forma Dental, a fictional dental studio: “Nervous is normal. Tell us first.”
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- Your top three growth opportunities, in writing
- Honest advice — even if that means not hiring us
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From studio to practice
The services this work comes from.
Axiom Diagnostics campaign — bus shelter poster sits in our ATL campaigns portfolio. For a practice, the same thinking goes into brand strategy and healthcare media buying, run as part of our ATL campaigns work.
The hospital marketing guide explains the approach, and clinic signage design shows where it goes next. Commissioned results are in the case studies, and our process shows how a brief like this is run.