Studio designIndependent studio design · English
Forma Dental campaign — billboard
A concept for a roadside billboard in a campaign for Forma Dental, a fictional dental studio: “A reason to smile.”
Independent studio design · English
Forma Dental campaign — newspaper advertisement.
A concept for a full-page newspaper advertisement in a campaign for Forma Dental, a fictional dental studio: “Nervous is normal. Tell us first.”
Independent studio design by Branding Pioneers — not a commissioned client project.
Behind the work
The brief and the decisions.
The brief
What this explores
Develop a campaign for a fictional dental studio that works across outdoor, print, social and community formats without relying on offers or claims.
Design decisions
From message to format
- Treat dental anxiety as the thing to talk about, and let one ivory smile carry every format.
- Adapt the headline “Nervous is normal. Tell us first.” to suit a full-page newspaper advertisement.
- Leave out prices, statistics, reviews and promises of outcome, so the message rests on tone and clarity.
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Related work.
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Luma Women’s Health campaign — billboard
A concept for a roadside billboard in a campaign for Luma Women’s Health, a fictional women’s health practice: “No question is too small.”
Discuss your project
Let’s build yours next.
Three quick questions. We come prepared with a plan for your specialty and city.
- A 30-minute call with a healthcare specialist
- Your top three growth opportunities, in writing
- Honest advice — even if that means not hiring us
- No obligation and no hard sell
You’ll speak with a senior strategistConsultations are hosted by Arush Thapar’s team.
Step 1 of 3Takes 30 seconds
What do you want to improve first?
Details stay privateNo obligationReply within 1 working day
From studio to practice
How this becomes client work.
This piece belongs to the ATL campaigns collection. On client work it becomes brand strategy and healthcare media buying, delivered through our ATL campaigns work.
For the reasoning behind work like Forma Dental campaign — newspaper advertisement, read the hospital marketing guide and clinic signage design. See how a project runs from brief to delivery, or the client case studies for commissioned work.