Independent studio design · English
Luma Women’s Health — brand identity
An embracing floral mark, editorial typography and a burgundy-and-blush palette for a considered women’s health experience.
Independent studio design · English
Forma Dental — logo & visual identity.
A sculptural monogram and cobalt palette brought together across dental stationery, patient folders and reception signage.
The brief
What this explores
Develop an identity for a fictional contemporary dental studio that feels precise, welcoming and recognisable from the first appointment card to the reception desk.
Design decisions
From message to format
- Pair an interlocking monogram with a simple wordmark that stays clear on small appointment cards.
- Use cobalt and warm ivory to give the practice a confident, approachable character.
- Carry the same mark through tactile stationery, patient materials and dimensional signage.
More in this discipline
Independent studio design · English
Axiom Diagnostics — logo & brand system
A geometric aperture identity with teal and lime accents, applied to laboratory packaging, report folders and reception signage.
Independent studio design · English
Stride Physiotherapy — logo & branding
A ribbon-like movement mark and a burnt-orange palette across exercise journals, appointment cards, a tote and clinic signage.