A familiar, dignified identity for care that comes home. Explore the identity, colour palette, typography, applications and downloadable brand guidelines.
Independent studio design by Branding Pioneers — not a commissioned client project.
Brand guidelines
Explore the colour, typography, wordmark and language that keep the identity consistent. Take the six-page guideline booklet with you.
The working identity
Respect the individual. Calm typography, legible practical information and a consistent visual rhythm guide every touchpoint.
01 / Wordmark & spacing
02 / Colour system
#23464CWordmarks, headlines and functional text.
#E5D5B9Folders, cover panels and quiet background areas.
#FAF7F0Letters and large-print reading surfaces.
#A7C7CEHorizon details and supporting environmental accents.
03 / Typography
AaGeorgia for display · Arial for supporting text.
One clear headline, a short introduction, then useful detail. Use sentence case and generous line spacing.
04 / Voice & expression
A fine horizon rule and a soft blue band anchor the lower edge of stationery. Leave generous space above for useful information.
05 / In use
A simple document sequence explains the service and points families towards the right contact, with ample room for clear headings.
Use large type, generous writing spaces and clearly separated dates; offer an accessible format suited to the reader.
A consistent header and strong contrast make approved staff details easy to locate; keep decorative bands away from key information.
An independent identity study for a fictional practice, created by Branding Pioneers. The presentation image is an AI-assisted mockup; the guideline booklet and editable wordmark define the design specifications.
Behind the work
The brief
Older adults and family members comparing home-care support and coordinating day-to-day visits. Respect the individual. Calm typography, legible practical information and a consistent visual rhythm guide every touchpoint.
Design decisions
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Discuss your project
Three quick questions. We come prepared with a plan for your specialty and city.
You’ll speak with a senior strategistBehind the piece
This piece belongs to the brand identity & print collection. On client work it becomes brand identity and brochures and print collateral, delivered through our brand identity & print work. It also draws on BTL & activations.
For the reasoning behind work like Stillwater — brand system & guidelines, read the healthcare branding guide and brand style guides. See how a project runs from brief to delivery, or the client case studies for commissioned work.