Never run out of content ideas — a full year, mapped.
Written for · Healthcare Social Media Managers
What you get
A full year of social media content planned and categorised for healthcare. Monthly themes mapped to health awareness days, weekly post types, caption templates, Reel scripts, and hashtag strategies built specifically for medical practices that take HIPAA seriously.
Get the file
Free. Instant. Open the email and the link is right there — no drip-spam, no sales chase.
One-click unsubscribe · We never share your details
Continue
Reputation · 11 pages
Compliance · 20 pages
Strategy · 17 pagesWhy choose us
Six reasons hospitals, clinics, and doctors pick a healthcare-only firm over a generalist agency.
It's all we do. No retail, no fintech — the whole team thinks in patient journeys, clinical trust, and the way people actually choose a doctor.
Receptionists, WhatsApp triage, and attribution built in-house — we answer patients in seconds and tie every click to a booked appointment.
HIPAA-aware handling, ASCI-reviewed creative, and GDPR/DPDP sign-off on every campaign — our standard, not an upcharge or an afterthought.
The senior who pitched you stays on the engagement. No bait-and-switch to juniors learning on your budget.
Patient-level attribution across calls, forms, and walk-ins. Monthly reports show booked patients — not just clicks and impressions.
We name our clients and show the work. Quarterly reviews with the numbers attached, every cycle.
Healthcare-only · since 2016
A team that does one thing well.
Keep going
Adjacent services, problems we’re asked about most often, and the case files that show how we work.
Inside Healthcare Social Media
Inside Healthcare Social Media
Inside Healthcare Social Media
Common issue in this segment
Common issue in this segment
TMS patient-growth programme · 5 mo
Local SEO tampa market · 11 mo
How many people see your posts without any ad spend behind them. On Instagram and Facebook that figure has sli…
Of your followers, the share who actually interact — liking, commenting, sharing, or saving a post. Healthcare…
Long-form playbook
In the US, yes, doctors can advertise on social media, but with HIPAA guardrails: (1) Never share patient info…
Local SEO + media buying in Fort Worth
Local SEO + media buying in Richmond
Questions
Yes. It’s a free 15 pages PDF. Fill in the short form and the download starts straight away — no drip-spam and no sales chase.
Your name, work email and mobile number. The mobile number is how we send the download link; we never share your details and you can unsubscribe anytime.
Healthcare Social Media Managers. It’s written by the senior strategists who run our healthcare engagements.
Nothing you didn’t ask for. If you want the guide applied to your practice, book a free consultation and a senior strategist will turn it into a plan for your specialty and city.
Want it applied to your practice?
Three quick questions. A senior strategist comes prepared with a plan for your specialty and city.
You’ll speak with a senior strategistFilling the calendar
The content calendar generator builds a schedule from this template, and the healthcare awareness calendar adds the dates. What doctors should post on Instagram and how often a clinic should post set the rhythm.
If you'd rather hand it over, social media strategy and short-form video are how our team fills it. The social media for healthcare guide covers the strategy.
Practical notes & supporting evidence
Start here12-Month Healthcare Social Media Calendar
Establish contextUse the published scope and relevant source material
Choose the next stepFollow the linked resource and assign an owner
This page focuses on 12-Month Healthcare Social Media Calendar. Start with its published information and the decision you need to make. Identify which details apply to your practice and which require further checking. Follow the relevant linked resources for implementation steps, source material or the current contact route, and keep your own constraints visible when turning the information into a brief.
A healthcare social calendar needs more than a sequence of awareness days. Organise the programme around questions the practice regularly receives: what a service involves, how to prepare for a consultation, where a clinician sees patients and which information to bring. Keep educational content distinct from appointment messaging so the reader understands the purpose of each post. For clinical statements, arrange the appropriate professional review before publication and keep the approved wording with the creative file.
Review the collection as a system. A post, carousel, story and video thumbnail each have a different reading pattern, but they should preserve the same terminology, visual identity and core message. Make text readable at phone size and avoid making a complex explanation depend entirely on words inside an image. Captions can carry useful context and link readers to fuller information. When adapting content into another language, review meaning and cultural context rather than treating the translation as a last-minute layout change.
Client portfolio · Social media campaigns
