LOADING · BRANDING PIONEERS
※RESILIENCY — MIND/BODY TMS — see how we did it→2026 Dossier · 78pp
Client
Resiliency
Engagement
Mind/body TMS growth
Sector
Mental health · TMS
Window
~6 months
Scope
Search · paid · positioning
§ 01 · ChallengeA device therapy,
A device therapy,
a holistic story.
Resiliency offers TMS, but its real differentiator is framing it inside a mind/body, whole-person approach. The challenge was marketing a clinical device treatment without losing the integrative philosophy — and without over-claiming on either side.
PROBLEM 01
Two stories to hold
Communicating a clinical device treatment and a holistic philosophy together, coherently.
PROBLEM 02
Treatment awareness gap
TMS still needs plain explanation before patients will consider it.
PROBLEM 03
Over-claim risk
Mind/body language can drift into hype — messaging had to stay honest and grounded.
PROBLEM 04
Short window, real demand
A short engagement window meant the patient path had to screen and convert efficiently.
§ 03 · ResultsReported from
Reported from
the client's own analytics.
Visibility, consult enquiries, and funnel engagement were tracked in the practice's own platforms. Consult and treatment-start figures are reconciled with the client and shared under NDA — not published here.
CONSULT DEMAND · OVER TIME
Reconciled monthly with the client
VisibilityConsultsBaseline
POSITIONING
Live
Mind/body TMS story shipped
CHANNELS
Search · Paid
Search and ads bringing enquiries
OUTCOMES
Under NDA
Consult data from client analytics
§ Adjacent files
The plays we ran for this client live in these services.
If you’re here, you’re probably comparing similar engagements. Here’s the surrounding work — services, problems we solved on the way, and the cities where this kind of programme runs.
- ServiceLocal SEO for HealthcareRead it
- ServiceGoogle Business Profile OptimizationRead it
- ServiceGBP Suspension Recovery & ReinstatementRead it
- ServiceAI Chatbot for Patient InquiriesRead it
- ServiceAI Voice Assistant / Phone BotRead it
- ChallengeOnline Reputation for HealthcareRead it
- ChallengeImprove Patient RetentionRead it
- ChallengeGet More PatientsRead it
- ChallengeHospital Lead GenerationRead it
- Q & AApollo Athenaa — Women's Cancer Centre launchRead it
- Q & ANova IVF — Doctor brand growthRead it
- TermLocal SEORead it
- TermE-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)Read it
- GuideHealthcare SEO: The Complete GuideRead it