LOADING · BRANDING PIONEERS
※KARMA TMS — BRAIN STIMULATION SPECIALIST — see how we did it→2026 Dossier · 78pp
Client
Karma TMS
Engagement
Specialist growth
Sector
Mental health · TMS
Window
~9 months
Scope
Search · social · authority
ChallengeA specialist,
A specialist,
read as a generalist.
A dedicated brain-stimulation practice competes with general psychiatry clinics that bolt TMS on as one of many services. The depth of focus was a genuine advantage — but online, that specialism wasn't coming through clearly enough to set them apart.
PROBLEM 01
Specialism not legible
Deep TMS focus that read, online, like any other clinic offering the treatment.
PROBLEM 02
Treatment awareness gap
Patients still need TMS explained before they'll seek out a specialist in it.
PROBLEM 03
Generalist competition
Broad psychiatry clinics ranking for TMS terms despite shallower focus.
PROBLEM 04
Thin authority signals
Limited content demonstrating the depth of expertise that justified the specialist claim.
ResultsReported from
Reported from
the client's own analytics.
Visibility, content engagement, and enquiry flow were tracked in the practice's own platforms. Patient and consult figures are reconciled with the client and shared under NDA — not published here.
SPECIALIST VISIBILITY · OVER TIME
Reconciled monthly with the client
VisibilityEngagementBaseline
POSITIONING
Live
Specialist brand & authority content shipped
CHANNELS
Search · Social
Visibility + reach in tandem
OUTCOMES
Under NDA
Patient data from client analytics
Why choose us
Why healthcare brands choose us.
Six reasons hospitals, clinics, and doctors pick a healthcare-only firm over a generalist agency.
- Healthcare-only
It's all we do. No retail, no fintech — the whole team thinks in patient journeys, clinical trust, and the way people actually choose a doctor.
- AI-first systems
Receptionists, WhatsApp triage, and attribution built in-house — we answer patients in seconds and tie every click to a booked appointment.
- Compliance built-in
HIPAA, ASCI, NABH and GDPR sign-off baked into every campaign — our standard, not an upcharge or an afterthought.
- Senior on every account
The senior who pitched you stays on the engagement. No bait-and-switch to juniors learning on your budget.
- Measured to the appointment
Patient-level attribution across calls, forms, and walk-ins. Monthly reports show booked patients — not just clicks and impressions.
- Receipts, not promises
We name our clients and show the work. Quarterly reviews with the numbers attached, every cycle.
Adjacent files
The plays we ran for this client live in these services.
If you’re here, you’re probably comparing similar engagements. Here’s the surrounding work — services, problems we solved on the way, and the cities where this kind of programme runs.
- ServiceLocal SEO for HealthcareRead it
- ServiceGoogle Business Profile OptimizationRead it
- ServiceGBP Suspension Recovery & ReinstatementRead it
- ServiceAI Chatbot for Patient InquiriesRead it
- ServiceAI Voice Assistant / Phone BotRead it
- ChallengeOnline Reputation for HealthcareRead it
- ChallengeImprove Patient RetentionRead it
- ChallengeGet More PatientsRead it
- ChallengeHospital Lead GenerationRead it
- Q & AApollo Athenaa — Women's Cancer Centre launchRead it
- Q & ANova IVF — Doctor brand growthRead it
- TermLocal SEORead it
- TermE-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)Read it
- GuideHealthcare SEO: The Complete GuideRead it
- GuideGoogle Business ProfileRead it
- TermGoogle Business ProfileRead it
- TermGbp SuspensionRead it
- GuideGoogle Ads HealthcareRead it
- GuideHealthcare Ai AutomationRead it
- GuideIvf Fertility MarketingRead it