Healthcare PR & Influencer Marketing

Medical Publication Placement

Get doctors published in medical journals, health magazines, and industry titles: ghostwriting and editorial placement that builds durable authority.

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350+ healthcare brands served since 2016 · Healthcare only · Honest reporting, no guarantees

Doctor-led video library produced for Medanta — From our existing portfolio.

Why us

What we do differently for healthcare.

Pricing & tiers →

Doctor authority programmes

Named physicians on the record. YouTube + Instagram + LinkedIn. Specialty cluster ownership.

Healthcare media network

National, regional and trade health media — placements built on journalist relationships, not mass pitching.

Editorial-first positioning

We prioritise earned editorial coverage. Editorial credibility compounds; sponsored placements decay.

See where your doctors could be featured — free.

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Process

4 phases. One outcome.

Discovery & Audit

We begin by understanding what makes your medical publication placement needs unique. Your specialty, market, and patient demographics shape every recommendation we make. Before we touch a single campaign, we sit down and understand your practice. What specialties do you focus on? Who are your ideal patients? What's worked before and what hasn't? We'll audit your current medical publication placement setup, analyze your competitors, and identify the gaps.

Strategy & Planning

Based on what we learn, we build a custom medical publication placement strategy with specific targets. Not vague promises — actual numbers: expected lead volume, projected cost per patient, and a realistic timeline. You'll know exactly what to expect before we start.

Execution & Implementation

Our team gets to work with a dedicated account manager who knows your practice, your specialty, and your market. You'll get regular updates, real-time dashboards, and direct access to the team. If something isn't working, we pivot fast.

Measurement & Optimization

Every month, we look at what drove actual patient bookings (not just clicks) and double down on what works. Your campaigns get smarter over time because we're feeding real patient conversion data back into the strategy.

How we measure

Judged against your own baseline.

We report the levers below from your analytics and CRM. Magnitudes are reconciled with you privately, never promised up front.

What the programme works to move, measured against your own baseline
Lever	Starting point	Direction	How it’s measured
Monthly Organic Traffic	Your baseline	Higher, compounding	reconciled under NDA
Patient Inquiries per Month	Your baseline	More qualified volume	reconciled under NDA
Page 1 Keyword Coverage	Your baseline	Broader coverage	reconciled under NDA
Cost per Patient Acquisition	Your baseline	Lower vs baseline	reconciled under NDA

Operating principles

Most patients research and compare providers online before they ever call — your digital presence is the first consultation
Patients increasingly weigh a provider's online presence and reviews alongside personal referrals
Patients shortlist several providers before choosing one — the goal is to reliably make that shortlist

“Marketing works best as a core function of the practice, not an afterthought you'll get to later. Medical Publication Placement isn't a cost center — it's your patient acquisition system.”

— Branding Pioneers — operating principle

The evidence

Results you can check, not just claims.

Original reportClient deckPortfolio capture

Creative work with visible impact.

Patient education and a coordinated social programme for Indraprastha Apollo, as reported in the client engagement deck.

Organic social views: +717%
Content interactions: 1M+
Performance ads: +337.7%

Client deckClient-deck figures. The slide does not state the reporting period or baseline; organic views refer to social content, not Google traffic.

Pricing

Clear fees. No lock-in after the minimum term.

Starting fees from our price book. Your proposal confirms the exact scope before you commit.

Practice

Single-clinic and solo practitioners

₹50,000/ month

$1,500 / month outside India

3-month minimum

Editorial feature pitching — placements earned, not guaranteed
Doctor quote pitching to health reporters
Digital PR backlinks for healthcare SEO
Monthly press coverage report
Basic crisis response guidelines

Start with Practice

Most chosen

Hospital

Multi-line hospitals and chains

₹1,50,000/ month

$5,000 / month outside India

6-month minimum

Sustained tier-1 & tier-2 media pitching
TV / broadcast interview coordination
Independently judged award entries
Doctor podcast guest booking
Comprehensive media training session

Start with Hospital

Enterprise

Hospital groups and global brands

Customengagement

Scoped to your group

12-month minimum

Full corporate communications team
Published research & institutional announcements
International medical tourism PR
24/7 dedicated crisis management team
Bespoke media events & press conferences

Start with Enterprise

Prices exclude GST. Advertising spend and third-party software are billed separately. Full pricing

Questions

Straight answers.

Something else? Talk to our PR team.

How much does medical publication placement typically cost?

We're transparent about pricing because we know vague "it depends" answers are frustrating. For medical publication placement, our fees start from $1,500/month (₹50,000/month in India) on the Practice tier (3-month minimum) and from $5,000/month (₹1,50,000/month in India) on the Hospital tier (6-month minimum); Enterprise is scoped custom (12-month minimum). The right tier depends on your practice size, market competition, and goals, and engagements run month to month once the minimum term ends. During your strategy call, we'll give you a specific quote with ROI projections.

How quickly will I see results from medical publication placement?

Honestly? It depends on the channel. If we're running Google Ads, you'll start getting calls within the first week or two. SEO is a longer play — expect initial movement in 3-4 months with serious traction by month 6-12. AI and automation changes (like chatbots and automated follow-ups) show impact almost immediately. During your strategy call, we'll map out a realistic timeline based on your specific situation and market.

Will this work for my specific specialty?

We work with 113+ medical specialties — from general dentistry to cardiac surgery to IVF clinics. The approach changes significantly by specialty because patients search and decide differently. A cosmetic surgery patient's journey is completely different from an orthopedic patient's. We tailor everything to your specialty's specific patient behavior patterns.

What makes you different from other healthcare marketing agencies?

Three things, honestly. First, we only work with healthcare — we don't split attention between restaurants and hospitals. Every strategy is built for how patients actually think and search. Second, we build systems, not campaigns. Campaigns end. Our systems compound over time. Third, we measure what matters — actual patients and revenue, not impressions and clicks. If a campaign generates traffic but no appointments, we fix it.

Do I need to sign a long-term contract?

No. We offer month-to-month because we believe if we're doing good work, you'll want to stay. That said, SEO and organic strategies need at least 6 months to show their full potential — so we'll be upfront about that. We want you to stay because you're seeing results, not because you're locked in.

Can I see results from practices like mine?

Yes — we have case studies across dozens of specialties with specific, measurable outcomes. During your strategy call, we'll share examples from practices similar to yours in terms of size, specialty, and market conditions. We're talking real numbers: patient leads, cost per acquisition, revenue growth, and ROI.