The deliverables we shipped for Plantlane, shown as they appear in the engagement deck. Any figures inside the slides are the client’s own reported numbers.
Case file D5 · Engagement deck
The engagement
Engagement deck
Selected slides from the client’s engagement deck — brand, website, and social deliverables. Any figures shown are the client’s own reported numbers.
Case files
Adjacent files
If you’re here, you’re probably comparing similar engagements. Here’s the surrounding work — services, problems we solved on the way, and the cities where this kind of programme runs.
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Programmes like Plantlane's usually combine social media strategy, ad creative design and brand identity. The thinking behind them is on our social media creative page and in the brand photography.
The why we now work only in healthcare page sets out scope and pricing. Similar programmes include Indraprastha Apollo and Raj Hospitals, and the methodology explains how results are attributed.
Practical notes & supporting evidence
Client contextPlantlane · Home & garden
Home & garden brandD2C retail
Public evidenceCaptioned client deliverables
Read alongsideThe source period, programme scope and your own practice baseline
Plantlane — Home & décor D2C is filed in the home & garden collection. The engagement record identifies home & garden brand as D2C retail and brand content as Social · creative. Its published window is Engagement deck. These details establish the scope available for public inspection. Read them alongside the client-specific material on this page when assessing whether the example relates to your own brief.
The page’s narrative and engagement record describe the work made public for Plantlane. Use the named scope to identify which service questions to explore further. A channel listed in an engagement record describes programme coverage; evidence of a particular result requires the corresponding report and reporting period.
The Plantlane gallery contains 7 published items. They include bathroom décor social creative; home & garden brand creative; décor campaign creative; product & lifestyle creative. Open the material at full size and compare the message, layout and format of the individual pieces. The artwork documents the deliverables shown, while its caption preserves the context of the original collection.
When using these materials as a reference, note the information hierarchy, the consistency of terminology and the destination of the patient action. Identify which choices belong to the client’s identity and which are transferable design principles. A new brief should use your own provider information, clinical approvals and service availability. The original artwork can support a conversation about the type of work required without supplying those details for another organisation.
Start with the task a visitor needs to complete. Finding a treatment, checking a clinician’s background, identifying a location and asking for an appointment are related tasks, but they need different information. Make those paths visible in the navigation and on the relevant service pages. A good brief includes the content and the operational destination of each action: who receives the form, what happens after submission and how a visitor obtains help when the first contact route fails.
Desktop screens help explain page hierarchy, but they cannot establish the quality of the mobile experience. Check readable text, tap targets, menu behaviour and form validation on a phone. Long doctor biographies and treatment descriptions should remain easy to scan without hiding important details in decorative interactions. When a collection shows both desktop and mobile artwork, compare the priority of information across them. The mobile layout should preserve useful content rather than simply shrink the desktop composition.
A launch review should cover content ownership, approved contact information, working forms, redirects and the URLs that search engines are expected to index. If a site replaces an existing website, map important old pages to appropriate new destinations. Check titles, descriptions, canonicals and internal links against the actual released URLs. Keep the review list separate from the visual approval: a polished mockup does not prove that a live booking form, analytics event or redirect behaves correctly.
Document the difference between a design study, a delivered website and a live capture. A design study explains a proposed experience. A live capture records what the site looked like when it was captured. Neither alone establishes an improvement in appointment conversion. For an outcome comparison, use a defined period and consistent event definitions, then reconcile digital enquiries with attended appointments where the practice can do so. Performance and accessibility checks should be repeatable after future content edits, not only at the first launch.
Begin with the engagement scope and the material made public on this page. A case file can document a website, creative collection, channel programme or source report without publishing every commercial or operational detail. Identify which of those it contains before making comparisons. The client name and sector establish context, while the stated programme explains the type of work involved. Where the page includes artwork, inspect the message and its format directly rather than inferring results from the quality of the presentation.
Source reports need their own reading rules. Keep the reporting window, comparison window and platform definitions attached to any figure. A Search Console screenshot describes search activity in the client’s property; an advertising report describes delivery within the ad account. Neither is an appointment ledger. If a screenshot includes a previous period, check whether the two windows have comparable durations and whether demand or site coverage changed. A favourable number can be useful evidence while still needing context before it informs a new budget.
