Healthcare Website & Software Development

Before/After Gallery System

Consented, unretouched before-and-after galleries with required warnings where lawful (US, UK, UAE). Education-only in India; not in Saudi Arabia.

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350+ healthcare brands served since 2016 · Healthcare only · Honest reporting, no guarantees

Refine Clinic website shown on desktop and mobile — From our existing portfolio.

Why us

What we do differently for healthcare.

Pricing & tiers →

Performance-first builds

Custom Next.js builds with fast load times and Core Web Vitals checked before launch. Mobile-first, multilingual, AI-receptionist-ready.

Compliance-aware architecture

HIPAA-aware tracking. Accreditation-ready information architecture. Hardened against the plugin-vulnerability surface.

350+ healthcare sites shipped

From single-clinic to multi-line hospital. From WordPress to headless. We’ve built the catalogue.

Find out how your website scores with patients — free.

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Process

5 phases. One outcome.

UX Research & Conversion Audit

The first step is a deep-dive into your current before/after gallery system performance. We benchmark you against the top 3 competitors in your market. We analyze your current website's performance: Core Web Vitals, mobile usability, conversion funnel, and patient journey. For before/after gallery system, we use heatmaps, session recordings, and form analytics to identify exactly where patients drop off. We benchmark against top-performing healthcare websites in your specialty.

Information Architecture & Wireframing

We design the site structure, page hierarchy, and conversion pathways. Every page is built around a patient action: book an appointment, call the clinic, learn about a condition, or research a doctor. Wireframes are reviewed and approved before any visual design begins. We plan for SEO, schema markup, and AI search optimization from the foundation.

Visual Design & UI Development

Our design team creates high-fidelity mockups based on your brand guidelines. For healthcare, we prioritize: trust signals above the fold, click-to-call prominence, doctor credential displays, and accessibility compliance (WCAG 2.1 AA). Mobile-first design ensures the 78% of patients searching on phones get a perfect experience.

Development, Integration & QA

We build on Next.js for performance, implementing server-side rendering, image optimization, and edge caching. We integrate with your HMS for real-time appointment booking, WhatsApp for chat, and analytics for conversion tracking. Comprehensive QA testing covers: cross-browser compatibility, accessibility, load testing, and medical content accuracy.

Launch, Speed Optimization & Ongoing Support

Post-launch, we run a 30-day optimization sprint: monitoring Core Web Vitals, fixing any issues, and A/B testing conversion elements. Ongoing support includes content updates, security patches, performance monitoring, and CRO (conversion rate optimization) experiments. Target: LCP under 2.5s, appointment booking conversion rate above 3%.

Compliance by market

What the rules allow where you practise.

Healthcare advertising law differs by country, so we run each market’s own playbook. In India, NMC’s 6 Oct 2026 guidelines apply. Read the NMC guide.

Before-and-after images

Before-and-after images by market
Market	Status	What applies
India	Narrow exceptions	Not for promotion. Allowed only strictly for scientific or educational purposes, with anonymised patient consent.NMC Public Notice R-13014/01/2024-Ethics (6 Oct 2026), 8.1(v), 6.2
UAE	Narrow exceptions	Real patients only, same lens, no retouching, with the set “no guarantee” statement and the risks in the ad's font size. MOHAP also requires the “no guarantee” text.DHA Standards for Medical Advertisement Content on Social Media (2022) §9.6; MOHAP (per IBA 2024)
Saudi Arabia	Not permitted	Effectively banned in ads, because patient images may not be used. Outside ads, written consent, facility approval and a scientific purpose are required.Saudi MOH Annex 10, advertising content controls (Ed. 4); Royal Decree M/59, Implementing Reg. 5-3
Qatar	Narrow exceptions	No express rule found, so we treat before/after as restricted; check with MOPH. Any use needs written patient consent, sign-off by the medical director and practitioner, and imagery that respects Islamic culture and societal traditions.MOPH DHP Circular 01/2021, amended by 01/2022
Kuwait	Narrow exceptions	No express rule found, but cosmetic clinics were closed in 2023 over social-media ads. Three-party written consent, and kept off paid media unless MOH has approved it.Kuwait MOH Ministerial Resolution 87 (private-sector medical ads)
Bahrain	Narrow exceptions	The guideline bars “photographs” and appearance-pressure wording, and its scope is unclear. We publish none without NHRA Advertisement Committee clearance.NHRA Guidelines for Advertising Health Services (2017) §2, §5
Oman	Narrow exceptions	No specific rule found. Images that offend public morals or modesty are barred, so we submit any before/after with the MOH ad-licence application.Oman MOH Health Advertisement Licence (DGPHE)
United States	Allowed with conditions	Allowed with proof the result is typical, or disclosure of the expected result, and a signed HIPAA authorisation. California requires unaltered, comparably presented images that name the procedure.16 CFR 255.2(b); Cal. Bus. & Prof. Code 651(b)(3); 45 CFR 164.508(a)(3)
United Kingdom	Narrow exceptions	Allowed with signed, dated proof from the patient and unretouched originals kept on file. Not acceptable for Botox or other prescription-only medicines.CAP/BCAP cosmetic interventions guidance paras 28–35
Canada	Narrow exceptions	Ontario: real, unaltered, typical results with a “not guaranteed” statement, consent after treatment, and only on channels people seek out, never paid ads. BC requires written consent on file.CPSO Advertising policy (2020); CPSBC Advertising standard
Australia	Narrow exceptions	Must be genuine, unedited and matched in lighting and angle. Cosmetic images need a prominent “only relevant for this patient” warning and may not show under-18s.Ahpra advertising guidelines (2020); MBA cosmetic surgery advertising guidelines (2023); Ahpra non-surgical cosmetic guidelines (2025)
Kenya	Not permitted	Pictures of patients are barred in practitioner and facility ads. Educational social posts need explicit written consent.KMPDC Advertising Rules 2016 r5(1)(b); KMPDC Code of Conduct, 7th ed. (2026) §7.10(h)

Patient images and data

Patient images and data by market
Market	Status	What applies
India	Allowed with conditions	Only where law permits, with specific, informed, documented consent. Anonymise by default. The DPDP Act 2023 and its 2025 Rules apply.NMC Public Notice R-13014/01/2024-Ethics (6 Oct 2026), 6.1–6.4, 7.4, 7.6
UAE	Narrow exceptions	Patient information may not be used for marketing without written approval, and UAE health data generally must be stored and processed in the UAE. No filming in operating theatres.Federal Law 2/2019 (ICT in health) Arts 13, 16; DHA Standards for Medical Advertisement Content on Social Media (2022) §9.7
Saudi Arabia	Allowed with conditions	Health data is sensitive data: explicit consent, a DPIA and breach notice within 72 hours. Patient images need written consent and facility approval.PDPL (Royal Decree M/19); Royal Decree M/59, Implementing Reg. 5-3
Qatar	Narrow exceptions	Health data is special-nature data needing regulator permission and a DPIA. Electronic marketing needs prior opt-in consent.Law 13/2016 on Personal Data Privacy Protection
Kuwait	Allowed with conditions	There is no general data-protection law. Filming patients needs written permission from the patient, the practitioner and clinic management.Kuwait MOH Ministerial Resolution 87 (private-sector medical ads); Law 70/2020
Bahrain	Allowed with conditions	Health data is sensitive data. We use explicit, written, revocable consent for any patient image, story or data.PDPL, Law 30/2018
Oman	Narrow exceptions	Consent must be explicit and verifiable, and processing health data needs an MTCIT permit. Fully enforceable since 5 Feb 2026.PDPL, Royal Decree 6/2022; Ministerial Decision 34/2024
United States	Allowed with conditions	Using PHI, including patient photos or stories, for marketing needs a written HIPAA authorisation. No ad pixels on authenticated pages or booking flows without a BAA.45 CFR 164.501, 164.508(a)(3); HHS OCR online tracking bulletin (2024)
United Kingdom	Allowed with conditions	Health data is special category data: explicit, separate, withdrawable consent for marketing use. Doctors need consent before recording patients for public media.UK GDPR Art. 9; GMC recordings guidance para 37
Canada	Allowed with conditions	Ontario custodians need express consent to use health information for marketing. BC and Alberta require written consent for patient images in ads.PHIPA s33; CPSBC Advertising standard; CPSA cl. 5(a)
Australia	Allowed with conditions	Image consent must be separate from treatment consent and withdrawable. Direct marketing that uses health information needs consent.MBA cosmetic guidelines (2023); Privacy Act 1988, APP 7
Kenya	Allowed with conditions	Commercial use needs express consent, health data may not drive direct marketing, and sending sensitive data abroad needs explicit consent plus safeguards.Data Protection Act 2019 ss37, 49; ODPC Guidance Note on Health Data (2023)

A planning summary, not legal advice. We confirm the current rules for your market before anything is published.

How we measure

Judged against your own baseline.

We report the levers below from your analytics and CRM. Magnitudes are reconciled with you privately, never promised up front.

What the programme works to move, measured against your own baseline
Lever	Starting point	Direction	How it’s measured
Monthly Organic Traffic	Your baseline	Higher, compounding	reconciled under NDA
Patient Inquiries per Month	Your baseline	More qualified volume	reconciled under NDA
Page 1 Keyword Coverage	Your baseline	Broader coverage	reconciled under NDA
Cost per Patient Acquisition	Your baseline	Lower vs baseline	reconciled under NDA

Operating principles

Video on service pages helps patients build trust in a provider before they book
Specialty-specific healthcare marketing outperforms generic playbooks because patient intent differs by specialty
Practices with a steady flow of recent, responded-to reviews convert local searches better than those without
Mobile-first experiences matter because most healthcare searches happen on phones

“The gap between the strongest healthcare practices and everyone else is rarely clinical skill — it's visibility. Before/After Gallery System makes sure your expertise reaches the patients who actually need it.”

— Branding Pioneers — operating principle

The evidence

Results you can check, not just claims.

Original reportClient deckPortfolio capture

Visible for the searches patients type.

Local and specialty searches captured from our portfolio, plus original Search Console reports from websites we built and optimised.

Search capturedClient · city

best eye centre in delhiVision Eye Centre · Delhi

best hospitals in delhiIndraprastha Apollo · Delhi

best child hospital in noidaShivalik Hospital · Noida

best hospitals in ranchiRaj Hospitals · Ranchi

Portfolio captureHistorical captures; capture dates and locations are not recorded. They show visibility at the time, not current positions or a ranking guarantee.

Pricing

Clear fees. No lock-in after the minimum term.

Starting fees from our price book. Your proposal confirms the exact scope before you commit.

Practice

Single-clinic and solo practitioners

₹50,000/ month

$1,500 / month outside India

3-month minimum

Start with Practice

Most chosen

Hospital

Multi-line hospitals and chains

₹1,50,000/ month

$5,000 / month outside India

6-month minimum

Start with Hospital

Enterprise

Hospital groups and global brands

Customengagement

Scoped to your group

12-month minimum

Start with Enterprise

Prices exclude GST. Advertising spend and third-party software are billed separately. Full pricing

Questions

Straight answers.

Something else? Talk to our web team.

How much does before/after gallery system typically cost?

We're transparent about pricing because we know vague "it depends" answers are frustrating. For before/after gallery system, our fees start from $1,500/month (₹50,000/month in India) on the Practice tier (3-month minimum) and from $5,000/month (₹1,50,000/month in India) on the Hospital tier (6-month minimum); Enterprise is scoped custom (12-month minimum). The right tier depends on your practice size, market competition, and goals, and engagements run month to month once the minimum term ends. During your strategy call, we'll give you a specific quote with ROI projections.

How quickly will I see results from before/after gallery system?

Honestly? It depends on the channel. If we're running Google Ads, you'll start getting calls within the first week or two. SEO is a longer play — expect initial movement in 3-4 months with serious traction by month 6-12. AI and automation changes (like chatbots and automated follow-ups) show impact almost immediately. During your strategy call, we'll map out a realistic timeline based on your specific situation and market.

Will this work for my specific specialty?

We work with 113+ medical specialties — from general dentistry to cardiac surgery to IVF clinics. The approach changes significantly by specialty because patients search and decide differently. A cosmetic surgery patient's journey is completely different from an orthopedic patient's. We tailor everything to your specialty's specific patient behavior patterns.

What platform should my healthcare website be built on?

We build on Next.js for performance, SEO, and scalability — it's what powers the fastest healthcare websites we've launched. WordPress can work for smaller practices but comes with security and speed trade-offs. We never recommend Wix, Squarespace, or generic website builders for healthcare — they lack the technical SEO capabilities, page speed, and customization needed to compete. During your consultation, we'll evaluate your needs and recommend the right approach.

How long does it take to build a healthcare website?

A typical healthcare website takes 8-12 weeks from kickoff to launch. Weeks 1-2: discovery, UX research, and wireframing. Weeks 3-5: visual design and client review. Weeks 6-9: development and integrations (appointment booking, HMS, chat). Weeks 10-11: QA testing, content loading, and accessibility audit. Week 12: launch and post-launch optimization. Complex multi-location sites or custom portals may take 14-18 weeks.

What are the ongoing costs of maintaining a healthcare website?

Ongoing costs vary by market. In India: hosting ₹3,000–₹10,000/month, content updates ₹15,000–₹50,000/month, quarterly audits ₹15,000–₹40,000. In the US/UK: hosting $50–$200/month, content retainer $500–$2,000/month, quarterly audits $500–$1,500. Total ongoing: depends on complexity and update frequency. CRO experiments are included in our retainer.