What Should Be on a Doctor's Website

Detailed Answer: What Should Be on a Doctor's Website

Essential pages for a doctor's website: (1) Homepage with specialty, location, and booking CTA, (2) About/bio page with credentials and personal story, (3) Individual service/procedure pages (one per service), (4) Insurance/accepted plans page, (5) Patient testimonials/reviews, (6) Online appointment booking, (7) Contact page with map, hours, and multiple contact methods, (8) Blog with patient education content, (9) Before/after gallery (if applicable), and (10) FAQ page. Each page should have clear CTAs and mobile optimization.

Let's break this down for healthcare specifically. Patient privacy regulations, ad compliance rules, and the fact that patients are trusting you with their health — all of that changes the playbook.

Why This Matters for Website & Conversion

Get this right and it shows up in your numbers. From our work with 2,000+ healthcare clients: practices that nail this see 40-60% lower acquisition costs and 2-3x more qualified leads within 6 months.

Healthcare patients compare 3-5 providers before choosing. 77% start with Google. Most trust online reviews as much as a friend's recommendation. Your strategy has to work within that reality.

How to Apply This to Your Practice

In our experience, isolated tactics don't move the needle here. What works is combining a few strategies that reinforce each other:

• Custom website design — directly relevant to this

Common Challenges This Addresses

Healthcare organizations asking "what should be on a doctor's website" are typically facing one or more of these related challenges:

• Build hospital website

These overlap more than you'd think. Fixing one usually means addressing the others too.

What We Recommend

This gives you a starting point. But your situation has specifics that generic advice can't cover. Book a free strategy call and we'll give you a recommendation based on your specialty, market, and where you stand against competitors.