Original design concept · English
Clinic advertising and landing page
Three complementary ad creatives and an appointment-focused landing-page concept.
Reporting design · Sample data · English
Paid campaign reporting.
A transparent reporting design showing sample metrics, a labeled trend and the activities being reviewed.
The brief
What this explores
Design a readable reporting view that connects activity, metrics and interpretation without confusing synthetic examples with actual client results.
Design decisions
From message to format
- Separate primary metrics, the trend and the review checklist.
- Keep the reporting period and sample-data label visible.
- Distinguish enquiries and interactions from confirmed appointments.
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