We serve New Zealand providers from our team in Gurugram, India.
Engineer ad campaigns around a single goal, booked appointments, tuning every step from click to confirmed visit for healthcare practices that need patients. In Wellington, that means working against the local results, not a national average.
Consults in Wellington run around NZ$80-300, so the economics of a booked patient here are specific. We model cost-per-booked-patient against that number, not a borrowed benchmark from another market.
The queries we build toward: "appointment generation ads", "booking ads healthcare", "appointment ads clinic" — each qualified to Wellington and to your specialty rather than chased at national scale.
Healthcare marketing challenges in Wellington
- Small market — limited search volume for healthcare keywords
- Government employee population with health benefits
- Public system dominates — private competes for elective procedures
- MCNZ/HPCA advertising restrictions apply
These are the friction points our Wellington engagements address in the first 60 days. The rest of the programme is about compounding the wins.