Your patients are comparing you to at least 3-5 other providers before they ever call
Your online presence IS your first impression
Healthcare Social Media · Radiology & Imaging Centers
Healthcare Video Marketing for Radiology Centers
Specialized healthcare video marketing services designed for radiology & imaging centers practices. Attract more patients, build authority, grow your radiology practice.
350+ healthcare brands served since 2016 · Healthcare only · Honest reporting, no guarantees
Social media designsSocial portfolio
Why this specialty is different
Radiology & Imaging Centers marketing is not generic healthcare marketing.
The radiology & imaging centers market is getting more competitive every year. More radiology centers are investing in digital marketing, which means the bar keeps rising. Standing out requires more than a nice website and some Google Ads. You need healthcare video marketing that's built specifically for radiology & imaging centers — understanding patient intent, seasonal demand patterns, and the competitive dynamics of your local market. That's exactly what we bring to the table.
Why us
What we do differently for healthcare.
Reviews matter enormously in radiology & imaging centers
The gap between a mediocre and an excellent star rating can mean a real difference in patient inquiries
Patients in your specialty typically research 3-5 providers before making a decision
Your digital presence determines if you make the shortlist
See what your feed tells a new patient — free.
Get my free growth planPatient searches
What radiology & imaging centers patients type, stage by stage.
We build a page, ad or answer for each stage — so your radiology practice is there from the first question to “near me”.
TierExample searchPatient isWhy it matters
Conditionradiology treatment optionsResearchingEarns the first visit long before a booking
Specialistbest radiology centerShortlistingPuts your doctors in front of the comparison
Costradiology consultation costQualifyingFilters for patients who can go ahead
Localimaging center near meReadyConverts on the map pack and the phone
TrustMRI reviewsDecidingReviews and doctor pages close the decision
Example searches for illustration, not tracked rankings.
Process
6 phases. One outcome.
Audit
Open Search Console, GA4, your CRM, ad accounts, and your top radiology competitors. Identify the funnel leaks specific to your specialty.
Strategy
Build a radiology-tuned 90-day roadmap with channel mix, sequencing, owners, and KPI commitments.
Build
Ship the healthcare video marketing system — content, ads, automation, AI receptionist — calibrated to radiology & imaging centers patient psychology.
Launch
Phased launch with a freeze week. Senior on-call through week one. Compliance pre-flight on every asset.
Optimise
Weekly optimisation sprints. Test, kill, scale. Reporting against the KPIs we committed to.
Scale
Expand into adjacent radiology treatments, neighbouring catchments, and authority programmes.
Compliance by market
What the rules allow where you practise.
Healthcare advertising law differs by country, so we run each market’s own playbook. In India, NMC’s 6 Oct 2026 guidelines apply. Read the NMC guide.
Patient testimonials
| Market | Status | What applies |
|---|---|---|
| India | Not permitted | Doctors may not request or share patient testimonials for promotion, and patient consent does not make them permissible.NMC Public Notice R-13014/01/2024-Ethics (6 Oct 2026), Expl. V to 3.2, 6.2, 8.1(xi) |
| UAE | Allowed with conditions | Dubai: allowed only with the person's written consent, limited to a stated subject and period. Outside Dubai no federal rule clearly allows lay patient testimonials, so we treat them as needing regulator approval.DHA Standards for Medical Advertisement Content on Social Media (2022) §6.10, §9.1, App. 2 |
| Saudi Arabia | Not permitted | Patient experiences, patient information and patient images may not appear in health ads.Saudi MOH Annex 10, advertising content controls (Ed. 4) |
| Qatar | Narrow exceptions | No express rule found, so we treat testimonials as restricted; check with MOPH. Patient images or video need consent, and every post needs written sign-off from the medical director and the practitioner.MOPH DHP Circular 01/2021, amended by 01/2022 |
| Kuwait | Narrow exceptions | No express rule found, so we treat testimonials as restricted; check with the MOH. Filming a patient needs written permission from the patient, the practitioner and clinic management, and the ad needs an MOH licence.Kuwait MOH Ministerial Resolution 87 (private-sector medical ads) |
| Bahrain | Allowed with conditions | Allowed if honest, not deceptive, scientifically supported and consented to by the patient before publication.NHRA Guidelines for Advertising Health Services (2017) §8 |
| Oman | Narrow exceptions | No published rule found, so we treat testimonials as restricted; check with the MOH. Any use needs MOH ad-licence approval and the patient's explicit written consent.Oman MOH Health Advertisement Licence (DGPHE); PDPL (Royal Decree 6/2022) |
| United States | Allowed with conditions | Allowed if genuine and representative, or the typical result is disclosed, with a signed HIPAA marketing authorisation. Fake or AI-written testimonials are banned; Texas treats testimonials as high-risk.16 CFR 465.2 (FTC, 2024); 16 CFR 255.2(b); 45 CFR 164.508(a)(3) |
| United Kingdom | Allowed with conditions | Allowed if genuine, held on file with the person's contact details, relevant to the service and used with permission. Not for prescription-only medicines.CAP Code 3.47–3.50, 12.18 |
| Canada | Narrow exceptions | Banned for physicians in Ontario and Alberta. Elsewhere a testimonial needs the person's written permission and must not mislead or create unreasonable expectations.Ontario O. Reg. 114/94 s6(2)(b); CPSA Advertising standard cl. 1(i); Competition Act s74.02 |
| Australia | Not permitted | Testimonials about clinical aspects of care are banned in advertising, including reposted reviews. Non-clinical feedback, such as on wait times, may be used.Health Practitioner Regulation National Law s133(1)(c) |
| Kenya | Not permitted | Patient names, identities and pictures are barred from practitioner and facility ads, so testimonials are effectively unavailable. Inducing patients to give testimonials is also barred.KMPDC Advertising Rules 2016 r5(1)(a)–(b); KMPDC Code of Conduct, 7th ed. (2026) §6.7(e) |
A doctor promoting their own practice
| Market | Status | What applies |
|---|---|---|
| India | Narrow exceptions | Doctors may not self-promote, solicit patients or engage a third party to market medical services. Public-health education in their own name, factual announcements and hospital doctor directories are allowed.NMC Public Notice R-13014/01/2024-Ethics (6 Oct 2026), 8.1(ii), 5.1, 8.2, 9.1 |
| UAE | Allowed with conditions | Allowed within DHA rules: separate personal and professional accounts, name and title exactly as licensed, no unlicensed titles, and the doctor is personally accountable.DHA Standards for Medical Advertisement Content on Social Media (2022) §6.1, §8.1.1, §8.1.3 |
| Saudi Arabia | Narrow exceptions | Practitioners may not advertise or promote themselves, directly or through an intermediary, except as the regulations allow. Stating status, degree and specialty, and educational content, are acceptable.Royal Decree M/59 Art. 10(A); SCFHS Code of Ethics (2014) §(D) |
| Qatar | Narrow exceptions | Education and awareness are allowed; self-promotion beyond professional dignity is not. Credentials must match the DHP register exactly.MOPH DHP Circulars 01/2019 and 01/2022 |
| Kuwait | Narrow exceptions | Doctors may present their experience but not prices, offers or superlatives. The MOH advertising controls cover social media.Kuwait MOH Ministerial Resolution 87 (private-sector medical ads) |
| Bahrain | Narrow exceptions | Titles must match the NHRA licence, doctors are responsible for their own accounts, and self-promotion inconsistent with professional dignity is barred.NHRA Guidelines for Advertising Health Services (2017); Law 7/1989 |
| United States | Allowed with conditions | Truthful, non-deceptive advertising is allowed. Titles such as “board certified” must meet state rules, and the doctor answers for ads an agency makes.AMA Code of Medical Ethics Op. 9.6.1; 22 Tex. Admin. Code 164.4; Fla. Admin. Code 64B8-11.001(5) |
| United Kingdom | Allowed with conditions | Allowed if accurate, not misleading and not minimising risk, with conflicts of interest declared. “Consultant”, “specialist” and “qualified” need the matching register entry or post.GMC Good medical practice 2024 paras 89–90; CAP/BCAP cosmetic guidance paras 6–11 |
| Canada | Narrow exceptions | Titles follow college rules, Ontario bars soliciting people known to need care, and the physician is responsible for agency-made ads.O. Reg. 114/94 ss8–9; CPSBC and CPSA Advertising standards |
| Australia | Allowed with conditions | Allowed within s133. “Surgeon” and “specialist” are protected titles, and cosmetic ads must show the doctor's registration number and type.Health Practitioner Regulation National Law ss115, 115A, 133; MBA cosmetic guidelines (2023) |
| Kenya | Narrow exceptions | Ads may carry only the permitted facts: identity, Board-recognised specialisation and qualifications, registration, contacts, hours, affiliations and publications.KMPDC Advertising Rules 2016 r4(1) |
A planning summary, not legal advice. We confirm the current rules for your market before anything is published.
How we measure
Judged against your own baseline.
We report the levers below from your analytics and CRM. Magnitudes are reconciled with you privately, never promised up front.
| Lever | Starting point | Direction | How it’s measured |
|---|---|---|---|
| Monthly Qualified Leads | Your baseline | More qualified leads | reconciled under NDA |
| Cost per Lead | Your baseline | Lower vs baseline | reconciled under NDA |
| Lead-to-Appointment Rate | Your baseline | Higher conversion | reconciled under NDA |
| Ad Spend Efficiency (ROAS) | Your baseline | Improved efficiency | reconciled under NDA |
Operating principles
- Content attributed to named, credentialed clinicians earns more patient trust than anonymous content
- Patients weigh online reviews heavily when choosing a provider
- Responding to every review — positive and negative — signals trustworthiness to prospective patients
“A practice can deliver outstanding clinical care and still struggle to grow if patients can't find it online. Healthcare Video Marketing exists to close that gap — to connect great care to a full appointment book.”
The evidence
Results you can check, not just claims.
Original reportClient deckPortfolio capture
Creative work with visible impact.
Patient education and a coordinated social programme for Indraprastha Apollo, as reported in the client engagement deck.
- Organic social views
- +717%
- Content interactions
- 1M+
- Performance ads
- +337.7%
Client deckClient-deck figures. The slide does not state the reporting period or baseline; organic views refer to social content, not Google traffic.
Pricing
Clear fees. No lock-in after the minimum term.
Starting fees from our price book. Your proposal confirms the exact scope before you commit.
Practice
Single-clinic and solo practitioners
₹50,000/ month
$1,500 / month outside India
3-month minimum
- 12 edited Reels/Shorts per month
- Scripting & topic research
- Graphic carousels & quotes
- Community moderation & DM routing
- Monthly performance report
Most chosen
Hospital
Multi-line hospitals and chains
₹1,50,000/ month
$5,000 / month outside India
6-month minimum
- 24 edited Reels/Shorts per month
- On-site or studio video direction
- Instagram + YouTube + LinkedIn + FB
- Consented patient-story edits (where lawful)
- Dedicated medical scriptwriter
Enterprise
Hospital groups and global brands
Customengagement
Scoped to your group
12-month minimum
- Multi-department video strategy
- Doctor thought-leadership podcasts
- Crisis communications monitoring
- Full on-site film crew & post-production
- Leadership communications for executives
Prices exclude GST. Advertising spend and third-party software are billed separately. Full pricing
How is healthcare video marketing different for radiology centers?
Big difference. Radiology & Imaging Centers patients search differently, research differently, and make decisions differently than general practice patients. For example, your patients have specific concerns, search patterns, and trust requirements that generic approaches miss. We tailor every aspect — keywords, content, ads, landing pages — to match how radiology & imaging centers patients actually behave.
What results can I realistically expect?
We don't make guarantees — anyone who does is lying. But here's what our radiology & imaging centers clients typically see: a meaningful increase in patient inquiries within 6-12 months for SEO, near-immediate lead flow from Google Ads (usually week 1-2), and a strong improvement in lead-to-appointment conversion with automation. During your strategy call, we'll look at your specific market and give you honest projections.
Have you worked with radiology & imaging centers practices before?
Yes — we serve 113+ medical specialties and have specific experience with radiology & imaging centers. We're not going to learn on your dime. We already know what keywords radiology & imaging centers patients search, what content builds trust in your specialty, and what converts. We'll share relevant case studies during your strategy call.
What budget should a radiology practice allocate for marketing?
It varies by market and goals. Most radiology & imaging centers practices invest ₹30,000–₹3,00,000/month for India, $1,000–$15,000/month for US/UK/international markets. A good rule of thumb: invest 5-10% of your target revenue in marketing. If you're building from scratch, lean toward 10-15%. If established and want to grow faster, 5-8% works. We'll help you figure out the right number during your strategy call.
How much does healthcare video marketing cost for radiology centers?
Investment for radiology & imaging centers healthcare video marketing depends on your market and goals. Our fees start from $1,500/month (₹50,000/month in India) on the Practice tier (3-month minimum) and from $5,000/month (₹1,50,000/month in India) on the Hospital tier (6-month minimum); Enterprise is scoped custom (12-month minimum). Solo radiology centers usually start on the Practice tier; multi-location practices invest more. Engagements run month to month once the minimum term ends.
How long does healthcare video marketing take to show results for radiology & imaging centers?
For radiology & imaging centers practices, expect initial improvements in 30-60 days and significant results in 3-6 months. Google Ads generate leads within 1-2 weeks. SEO takes 3-6 months for competitive radiology & imaging centers keywords. AI automation shows impact within days of deployment.
What makes healthcare video marketing different for radiology & imaging centers vs other specialties?
Radiology & Imaging Centers patients have unique search behavior, decision timelines, and trust requirements. As a hospital-based specialty, patient acquisition involves both direct search and physician referrals. Our strategies are built on data from radiology & imaging centers campaigns specifically — not generic healthcare templates.
Is healthcare video marketing worth it for a small radiology practice?
Yes. Small radiology practices often see strong ROI because competition for local radiology & imaging centers keywords is lower than in major metros. Even a modest monthly investment can pay back well once you factor in patient lifetime value — we model the expected return with you before you commit.
Can you show results from other radiology & imaging centers clients?
Yes. We've worked with radiology centers across multiple markets. While we can't share specific client names without permission, we'll walk you through relevant anonymized results from comparable radiology & imaging centers engagements during your strategy call — real numbers from real accounts, not template figures.
Healthcare Social Media · Radiology & Imaging Centers
Ready to grow your radiology practice with healthcare video marketing?
Senior strategist on the call. 90-day roadmap whether you engage us or not.
- A 30-minute call with a healthcare specialist
- Your top three growth opportunities, in writing
- Honest advice — even if that means not hiring us
- No obligation and no hard sell
You’ll speak with a senior strategistConsultations are hosted by Arush Thapar’s team.
Step 1 of 3Takes 30 seconds
What do you want to improve first?
Details stay privateNo obligationReply within 1 working day