Google Ads CPC for Healthcare: Cost-Per-Click by Specialty & City (2026)
Real CPC data for healthcare keywords across specialties and major cities. Plan your Google Ads budget with accurate benchmarks.
Founder & CEO, Branding Pioneers
Key Data Points
21 data points with sources. Click any stat for context and methodology.
Average CPC — All Healthcare Keywords
The overall average CPC for healthcare-related keywords on Google Ads is $3.14, though this masks huge variation by specialty.
CPC — IVF & Fertility Keywords
IVF-related keywords are among the most expensive in healthcare. 'IVF clinic near me' averages $8.40, while 'best IVF doctor' reaches $12.80.
CPC — Cosmetic Surgery Keywords
'Plastic surgeon near me' averages $6.30, 'rhinoplasty cost' $7.80, and 'breast augmentation surgeon' $9.50.
CPC — Dental Keywords
'Dentist near me' averages $2.80, 'dental implants cost' $5.60, and 'emergency dentist' $4.20.
CPC — Dermatology Keywords
'Dermatologist near me' averages $3.50, while cosmetic dermatology terms like 'laser skin resurfacing' reach $8.20.
CPC — Primary Care Keywords
'Doctor near me' averages $2.40, 'family doctor accepting patients' $3.80, and 'walk-in clinic near me' $3.20.
CPC — LASIK / Eye Surgery Keywords
'LASIK surgery cost' averages $7.40, 'LASIK near me' $5.10, and 'best LASIK surgeon' $11.30.
CPC — Orthopedic Keywords
'Orthopedic surgeon near me' averages $3.80, 'knee replacement surgeon' $6.20, and 'sports medicine doctor' $4.50.
CPC — Mental Health Keywords
'Therapist near me' averages $2.60, 'psychiatrist near me' $4.80, and 'anxiety treatment' $3.90.
CPC — Hair Transplant Keywords
'Hair transplant cost' averages $6.80, 'hair transplant near me' $4.50, and 'FUE hair transplant' $10.20.
CPC — Bariatric Surgery Keywords
'Weight loss surgery cost' averages $5.40, 'bariatric surgeon near me' $3.20, and 'gastric sleeve surgery' $7.80.
CPC — New York City (Highest US Market)
Healthcare CPCs in NYC average 2.7x the national average. 'Dentist Manhattan' averages $8.50, 'plastic surgeon NYC' $14.20.
CPC — Los Angeles (2nd Highest US Market)
LA healthcare CPCs run 2.2x the national average. High competition from MedSpas and cosmetic practices drives costs up.
CPC — Houston / Dallas (Mid-Range US Markets)
Texas metro areas see moderate CPCs of $4.20-5.80 for healthcare, about 1.3x the national average.
CPC — Tier 2 US Cities
Cities like Charlotte, Nashville, and Phoenix see CPCs of $1.80-3.50, making them high-ROI markets for healthcare advertising.
CPC — India (Major Cities)
Indian metro cities (Delhi, Mumbai, Bangalore) see healthcare CPCs of $0.40-1.80, with premium specialties like IVF reaching $2.50+.
CPC — UAE / Dubai
Dubai healthcare CPCs average $2.50-6.00, with medical tourism keywords reaching $8.00+ due to international competition.
CPC — UK Healthcare Keywords
UK private healthcare CPCs range from $1.20 for general practice to $4.50 for cosmetic surgery terms.
Average CTR — Healthcare Search Ads
Healthcare search ads achieve an average click-through rate of 3.2%, above the cross-industry average of 2.8%.
Average Conversion Rate — Healthcare Landing Pages
Well-optimized healthcare landing pages convert at 4.8%, with top performers reaching 8-12%.
CPC Increase — Peak Hours (6-9 PM)
Healthcare CPCs spike 2.1x during evening hours (6-9 PM) when patients research after work. Smart bid scheduling can reduce costs by 30%.
Cite This Data
You are welcome to reference and cite this data in your articles, presentations, and reports. Please include a link back to this page.
Branding Pioneers. "Google Ads CPC for Healthcare: Cost-Per-Click by Specialty & City (2026)." Branding Pioneers Data & Research, February 20, 2026. https://brandingpioneers.com/data/google-ads-cpc-healthcare
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