The data

Every figure, attributed.

21 data points · Updated February 20, 2026 · Every row sourced

Statistic	What it measures	Source
$3.14	Average CPC — All Healthcare Keywords The overall average CPC for healthcare-related keywords on Google Ads is $3.14, though this masks huge variation by specialty.	Google Ads Industry Benchmarks
$6.50-12.80	CPC — IVF & Fertility Keywords IVF-related keywords are among the most expensive in healthcare. 'IVF clinic near me' averages $8.40, while 'best IVF doctor' reaches $12.80.	Google Ads Auction Insights
$4.20-9.50	CPC — Cosmetic Surgery Keywords 'Plastic surgeon near me' averages $6.30, 'rhinoplasty cost' $7.80, and 'breast augmentation surgeon' $9.50.	Google Ads Auction Insights
$2.80-6.40	CPC — Dental Keywords 'Dentist near me' averages $2.80, 'dental implants cost' $5.60, and 'emergency dentist' $4.20.	Google Ads Auction Insights
$3.50-8.20	CPC — Dermatology Keywords 'Dermatologist near me' averages $3.50, while cosmetic dermatology terms like 'laser skin resurfacing' reach $8.20.	Google Ads Auction Insights
$2.40-5.80	CPC — Primary Care Keywords 'Doctor near me' averages $2.40, 'family doctor accepting patients' $3.80, and 'walk-in clinic near me' $3.20.	Google Ads Auction Insights
$5.10-11.30	CPC — LASIK / Eye Surgery Keywords 'LASIK surgery cost' averages $7.40, 'LASIK near me' $5.10, and 'best LASIK surgeon' $11.30.	Google Ads Auction Insights
$3.80-7.60	CPC — Orthopedic Keywords 'Orthopedic surgeon near me' averages $3.80, 'knee replacement surgeon' $6.20, and 'sports medicine doctor' $4.50.	Google Ads Auction Insights
$2.60-5.40	CPC — Mental Health Keywords 'Therapist near me' averages $2.60, 'psychiatrist near me' $4.80, and 'anxiety treatment' $3.90.	Google Ads Auction Insights
$4.50-10.20	CPC — Hair Transplant Keywords 'Hair transplant cost' averages $6.80, 'hair transplant near me' $4.50, and 'FUE hair transplant' $10.20.	Google Ads Auction Insights
$3.20-7.80	CPC — Bariatric Surgery Keywords 'Weight loss surgery cost' averages $5.40, 'bariatric surgeon near me' $3.20, and 'gastric sleeve surgery' $7.80.	Google Ads Auction Insights
$8.50+	CPC — New York City (Highest US Market) Healthcare CPCs in NYC average 2.7x the national average. 'Dentist Manhattan' averages $8.50, 'plastic surgeon NYC' $14.20.	Google Ads Geographic Data
$6.80+	CPC — Los Angeles (2nd Highest US Market) LA healthcare CPCs run 2.2x the national average. High competition from MedSpas and cosmetic practices drives costs up.	Google Ads Geographic Data
$4.20+	CPC — Houston / Dallas (Mid-Range US Markets) Texas metro areas see moderate CPCs of $4.20-5.80 for healthcare, about 1.3x the national average.	Google Ads Geographic Data
$1.80-3.50	CPC — Tier 2 US Cities Cities like Charlotte, Nashville, and Phoenix see CPCs of $1.80-3.50, making them high-ROI markets for healthcare advertising.	Google Ads Geographic Data
$0.40-1.80	CPC — India (Major Cities) Indian metro cities (Delhi, Mumbai, Bangalore) see healthcare CPCs of $0.40-1.80, with premium specialties like IVF reaching $2.50+.	Google Ads Regional Data
$2.50-6.00	CPC — UAE / Dubai Dubai healthcare CPCs average $2.50-6.00, with medical tourism keywords reaching $8.00+ due to international competition.	Google Ads Regional Data
$1.20-4.50	CPC — UK Healthcare Keywords UK private healthcare CPCs range from $1.20 for general practice to $4.50 for cosmetic surgery terms.	Google Ads Regional Data
3.2%	Average CTR — Healthcare Search Ads Healthcare search ads achieve an average click-through rate of 3.2%, above the cross-industry average of 2.8%.	Google Ads Industry Benchmarks
4.8%	Average Conversion Rate — Healthcare Landing Pages Well-optimized healthcare landing pages convert at 4.8%, with top performers reaching 8-12%.	Unbounce Conversion Benchmark Report
2.1x	CPC Increase — Peak Hours (6-9 PM) Healthcare CPCs spike 2.1x during evening hours (6-9 PM) when patients research after work. Smart bid scheduling can reduce costs by 30%.	Google Ads Time-of-Day Analysis

Each figure is attributed to its source in the right-hand column. Benchmarks combine third-party industry research with Branding Pioneers first-party client data where noted.

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Google Ads CPC for Healthcare: Cost-Per-Click by Specialty & City (2026)

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