Search and Performance Max campaigns built for appointment volume, with the negative-keyword discipline that keeps a healthcare account from paying for symptom research. In Rohtak, that means working against the local results, not a national average.
Consults in Rohtak run around ₹200-700, so the economics of a booked patient here are specific. We model cost-per-booked-patient against that number, not a borrowed benchmark from another market.
The queries we build toward: "google ads for healthcare", "ppc for doctors", "medical google ads agency", "hospital google ads" — each qualified to Rohtak and to your specialty rather than chased at national scale.
Healthcare marketing challenges in Rohtak
- PGIMS dominates organic search as a government institution
- Private hospitals must differentiate on speed & experience
- Hindi/Haryanvi-first patient base
- Patients travel to Delhi for tertiary care
These are the friction points our Rohtak engagements address in the first 60 days. The rest of the programme is about compounding the wins.