We serve Kenya providers from our team in Gurugram, India.
Search and Performance Max campaigns built for appointment volume, with the negative-keyword discipline that keeps a healthcare account from paying for symptom research. In Mombasa, that means working against the local results, not a national average.
Consults in Mombasa run around KES 1,500-6,000, so the economics of a booked patient here are specific. We model cost-per-booked-patient against that number, not a borrowed benchmark from another market.
The queries we build toward: "google ads for healthcare", "ppc for doctors", "medical google ads agency", "hospital google ads" — each qualified to Mombasa and to your specialty rather than chased at national scale.
Healthcare marketing challenges in Mombasa
- Smaller market with limited specialist infrastructure
- Patient leakage to Nairobi for specialized care
- Tourism industry creates seasonal healthcare demand
- Mobile-first population — smartphone internet access dominant
These are the friction points our Mombasa engagements address in the first 60 days. The rest of the programme is about compounding the wins.