We serve Nigeria providers from our team in Gurugram, India.
Growth for single-site and small-group practices, where the constraint is usually the front desk rather than the funnel. In Lagos, that means working against the local results, not a national average.
Consults in Lagos run around ₦10,000-50,000, so the economics of a booked patient here are specific. We model cost-per-booked-patient against that number, not a borrowed benchmark from another market.
The queries we build toward: "clinic marketing", "medical clinic marketing", "clinic marketing agency", "polyclinic marketing" — each qualified to Lagos and to your specialty rather than chased at national scale.
Healthcare marketing challenges in Lagos
- Mobile-first patients — majority access internet via smartphone only
- Medical tourism leakage to India and UK — opportunity to retain patients locally
- HMO insurance penetration very low — most patients are self-pay
- Traffic and infrastructure affect patient willingness to travel for care
These are the friction points our Lagos engagements address in the first 60 days. The rest of the programme is about compounding the wins.
