We serve South Africa providers from our team in Gurugram, India.
Engineer ad campaigns around a single goal, booked appointments, tuning every step from click to confirmed visit for healthcare practices that need patients. In Durban, that means working against the local results, not a national average.
Consults in Durban run around ZAR 400-1,500, so the economics of a booked patient here are specific. We model cost-per-booked-patient against that number, not a borrowed benchmark from another market.
The queries we build toward: "appointment generation ads", "booking ads healthcare", "appointment ads clinic" — each qualified to Durban and to your specialty rather than chased at national scale.
Healthcare marketing challenges in Durban
- Zulu-speaking population needs culturally sensitive marketing
- KZN draws patients from Swaziland and Mozambique
- Private hospital groups dominate premium healthcare market
- NHI uncertainty affecting private sector investment
These are the friction points our Durban engagements address in the first 60 days. The rest of the programme is about compounding the wins.