We serve South Africa providers from our team in Gurugram, India.
Reach patients by age, interest and behavior with Facebook and Instagram ads, running Meta campaigns built to fill clinic calendars rather than just collect likes. In Durban, that means working against the local results, not a national average.
Consults in Durban run around ZAR 400-1,500, so the economics of a booked patient here are specific. We model cost-per-booked-patient against that number, not a borrowed benchmark from another market.
The queries we build toward: "healthcare meta ads", "facebook ads healthcare", "instagram ads medical" — each qualified to Durban and to your specialty rather than chased at national scale.
Healthcare marketing challenges in Durban
- Zulu-speaking population needs culturally sensitive marketing
- KZN draws patients from Swaziland and Mozambique
- Private hospital groups dominate premium healthcare market
- NHI uncertainty affecting private sector investment
These are the friction points our Durban engagements address in the first 60 days. The rest of the programme is about compounding the wins.