Healthcare Marketing Guidelines (Singapore)
What you can and can't say when marketing healthcare in Singapore — and how to stay compliant.
Founder & CEO, Branding Pioneers
Last updated: April 2026
MOH and SMC guidelines for marketing healthcare services in Singapore. The rules here are clear but strict — and enforcement is real.
Key Regulations in Singapore
These are the primary regulations and governing bodies that affect healthcare marketing in Singapore.
Key Compliance Rules for Healthcare Marketing
No sensational or misleading claims
Testimonials must not create unrealistic expectations
Before/after images must be representative
PDPA applies to all patient data for marketing
MOH approval required for certain advertising
Cannot advertise unapproved treatments or medications
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