Procedure-targeted Google Search Ads for dental implants, IVF, orthopedics, cardiology and 40+ specialties, averaging 3.8x ROAS and a lower cost per booked patient. In Hisar, that means working against the local results, not a national average.
Consults in Hisar run around ₹200-700, so the economics of a booked patient here are specific. We model cost-per-booked-patient against that number, not a borrowed benchmark from another market.
The queries we build toward: "healthcare google ads", "medical PPC", "doctor google search ads", "dental implant google ads" — each qualified to Hisar and to your specialty rather than chased at national scale.
Healthcare marketing challenges in Hisar
- Patients travel to Delhi/Rohtak for tertiary care — local retention is the goal
- Trust-building is critical in a regional market
- Hindi/Haryanvi-first patient base
- Low digital maturity means first-mover advantage
These are the friction points our Hisar engagements address in the first 60 days. The rest of the programme is about compounding the wins.