Search and Performance Max campaigns built for appointment volume, with the negative-keyword discipline that keeps a healthcare account from paying for symptom research. In Thiruvananthapuram, that means working against the local results, not a national average.
Consults in Thiruvananthapuram run around ₹250-800, so the economics of a booked patient here are specific. We model cost-per-booked-patient against that number, not a borrowed benchmark from another market.
The queries we build toward: "google ads for healthcare", "ppc for doctors", "medical google ads agency", "hospital google ads" — each qualified to Thiruvananthapuram and to your specialty rather than chased at national scale.
Healthcare marketing challenges in Thiruvananthapuram
- Sree Chitra Tirunal Institute dominates cardiac and neuro searches
- Government medical college has strong organic presence
- Gulf NRI patients from Trivandrum diaspora search in English
- Malayalam content essential — Kerala has highest vernacular internet use
These are the friction points our Thiruvananthapuram engagements address in the first 60 days. The rest of the programme is about compounding the wins.