We serve Italy providers from our team in Gurugram, India.
Search and Performance Max campaigns built for appointment volume, with the negative-keyword discipline that keeps a healthcare account from paying for symptom research. In Turin, that means working against the local results, not a national average.
Consults in Turin run around €60-180, so the economics of a booked patient here are specific. We model cost-per-booked-patient against that number, not a borrowed benchmark from another market.
The queries we build toward: "google ads for healthcare", "ppc for doctors", "medical google ads agency", "hospital google ads" — each qualified to Turin and to your specialty rather than chased at national scale.
Healthcare marketing challenges in Turin
- Molinette hospital complex dominates Piedmont healthcare searches
- SSN public system captures most healthcare traffic
- Automotive industry (FIAT/Stellantis) workforce creates occupational health demand
- Smaller private healthcare market compared to Milan
These are the friction points our Turin engagements address in the first 60 days. The rest of the programme is about compounding the wins.