We serve Kenya providers from our team in Gurugram, India.
Reach patients by age, interest and behavior with Facebook and Instagram ads, running Meta campaigns built to fill clinic calendars rather than just collect likes. In Nairobi, that means working against the local results, not a national average.
Consults in Nairobi run around KES 2,000-8,000, so the economics of a booked patient here are specific. We model cost-per-booked-patient against that number, not a borrowed benchmark from another market.
The queries we build toward: "healthcare meta ads", "facebook ads healthcare", "instagram ads medical" — each qualified to Nairobi and to your specialty rather than chased at national scale.
Healthcare marketing challenges in Nairobi
- Mobile-first patients — majority access internet via smartphone only
- Growing middle class driving private healthcare demand
- East African medical tourism hub — patients from Uganda, Tanzania, South Sudan
- NHIF insurance system evolving — affects patient search behavior
These are the friction points our Nairobi engagements address in the first 60 days. The rest of the programme is about compounding the wins.