See what this service can include.
What we do differently for healthcare.
Daily content engine
1,200+ posts shipped quarterly across our active book. Specialty-tuned themes, condition awareness days.
Stigma-sensitive creative
Mental-health, paediatrics, end-of-life — patient-respectful framing baked into every brief.
Healthcare-native engagement
Hospital, doctor, and clinic accounts run on a healthcare playbook, not generic social.
5 phases. One outcome.
Platform Audit & Audience Research
The first step is a deep-dive into your current social media photography performance. We benchmark you against the top 3 competitors in your market. We audit your current social presence across Instagram, Facebook, LinkedIn, TikTok, and YouTube. We analyze what your competitors are doing, what content your target patients engage with, and which platforms your specific demographic uses most. For healthcare in 2026, Instagram Reels and YouTube Shorts dominate for patient acquisition.
Content Strategy & Calendar
We build a monthly content calendar with 4-5 content pillars tailored to your specialty. For social media photography, this typically includes: physician-led educational content, patient stories (with consent), behind-the-scenes practice content, health myth debunking, and trending health topic reactions. Every piece follows the 90/10 rule — 90% educational, 10% promotional.
Content Production & Physician Coaching
Our team produces content or coaches your physicians to create authentic short-form video. We handle scripting, filming guidance, editing, caption writing, and hashtag/keyword strategy. For doctor accounts, we focus on the saveable carousel and 60-90 second educational Reel formats that Instagram's 2026 algorithm rewards most.
Community Management & Engagement
We manage daily engagement: responding to comments, DMs, and mentions within 2 hours. We run engagement campaigns, collaborate with other medical creators, and manage your online reputation. For healthcare, we ensure all public-facing responses follow medical advertising guidelines.
Performance Analysis & Growth Scaling
Monthly analytics track reach, engagement, saves (the #1 ranking signal in 2026), follower growth, and website traffic from social. More importantly, we track patient attribution — how many appointments can be traced back to social media. We double down on content formats that drive bookings and sunset what doesn't work.
“A practice can deliver outstanding clinical care and still struggle to grow if patients can't find it online. Social Media Photography exists to close that gap — to connect great care to a full appointment book.”
The math, by month 9.
Context — your numbers vs. ours.
Lower than most specialties because search volume is high and intent is local
Above cross-industry average — urgency and local intent drive clicks
Higher conversion driven by strong intent and shorter decision cycles
“Most patients research and compare providers online before they ever call — your digital presence is the first consultation”
“Patients increasingly weigh a provider's online presence and reviews alongside personal referrals”
“Patients shortlist several providers before choosing one — the goal is to reliably make that shortlist”
“Complete, accurate Google Business Profiles consistently earn more patient attention than thin or unclaimed listings”
Asked & answered.
Q.01How much does social media photography typically cost?
We're transparent about pricing because we know vague "it depends" answers are frustrating. For social media photography, our fees start from $1,500/month (₹50,000/month in India) on the Practice tier (3-month minimum) and from $5,000/month (₹1,50,000/month in India) on the Hospital tier (6-month minimum); Enterprise is scoped custom (12-month minimum). The right tier depends on your practice size, market competition, and goals, and engagements run month to month once the minimum term ends. During your strategy call, we'll give you a specific quote with ROI projections.
Q.02How quickly will I see results from social media photography?
Honestly? It depends on the channel. If we're running Google Ads, you'll start getting calls within the first week or two. SEO is a longer play — expect initial movement in 3-4 months with serious traction by month 6-12. AI and automation changes (like chatbots and automated follow-ups) show impact almost immediately. During your strategy call, we'll map out a realistic timeline based on your specific situation and market.
Q.03Will this work for my specific specialty?
We work with 113+ medical specialties — from general dentistry to cardiac surgery to IVF clinics. The approach changes significantly by specialty because patients search and decide differently. A cosmetic surgery patient's journey is completely different from an orthopedic patient's. We tailor everything to your specialty's specific patient behavior patterns.
Q.04How often should a healthcare practice post on social media?
Quality beats quantity, but consistency matters. We recommend 3-5 posts per week on Instagram (mix of Reels, carousels, and stories), 2-3 on Facebook, and 1-2 on LinkedIn for physician personal branding. The key isn't hitting a number — it's maintaining a consistent presence so the algorithm rewards your account. We'll build a content calendar that's sustainable for your team without sacrificing quality.
Q.05What type of content works best for healthcare social media?
The top performers we see across healthcare accounts: physician-led educational short videos (60-90 seconds explaining a condition or procedure), patient transformation stories (with consent), medical myth debunking, behind-the-scenes practice content, and trending health topic reactions. The 90/10 rule works: 90% educational and engaging content, 10% promotional. Saveable content (carousels with tips, infographics) drives the most algorithmic reach in 2026.
Q.06How do we stay HIPAA-compliant on social media?
HIPAA compliance on social media comes down to three rules: never share patient information without written consent (even in comments or DMs), never photograph patients without explicit permission and a signed release, and never discuss specific cases — even anonymously — if they could be identifiable. We train your team on these boundaries and review all content before posting. We also set up private DM protocols so patient inquiries are handled through compliant channels.
The output, not the promise.
Ready to fill the OPD with social media photography?
Senior strategist on the call. 90-day roadmap whether you engage us or not.