We serve New Zealand providers from our team in Gurugram, India.
Run one Performance Max campaign that places your hospital across Search, Display, YouTube, Maps and Discover, with Google AI steering spend toward booked patients. In Auckland, that means working against the local results, not a national average.
Consults in Auckland run around NZ$80-300, so the economics of a booked patient here are specific. We model cost-per-booked-patient against that number, not a borrowed benchmark from another market.
The queries we build toward: "healthcare performance max", "medical pmax campaigns", "healthcare pmax", "medical performance max" — each qualified to Auckland and to your specialty rather than chased at national scale.
Healthcare marketing challenges in Auckland
- Small market — NZ's entire population is 5M, Auckland is 1.7M
- Public system funded by ACC (accident) and general taxation — private competes for elective
- Southern Cross Healthcare dominates private hospital market
- AHPRA-equivalent restrictions on healthcare advertising via MCNZ/HPCA
These are the friction points our Auckland engagements address in the first 60 days. The rest of the programme is about compounding the wins.