Healthcare SEO Audit Checklist

01Technical (8 points)

• [ ] LCP under 2s on mobile (test with PageSpeed Insights)
• [ ] CLS under 0.1
• [ ] Schema: Organization, Physician, MedicalProcedure, FAQPage
• [ ] Mobile-first design (60%+ healthcare traffic is mobile)
• [ ] HTTPS + HSTS configured
• [ ] Robots.txt + XML sitemap submitted to GSC
• [ ] Canonical tags on every page
• [ ] No orphan pages (every URL linked from somewhere)

02Local SEO (8 points)

• [ ] Google Business Profile claimed + verified
• [ ] NAP consistency across web (test with BrightLocal)
• [ ] Citations on top 25 healthcare directories
• [ ] Reviews velocity ≥5/month
• [ ] Doctor profiles with photos + credentials
• [ ] Multi-location: separate GBP per location, separate landing pages
• [ ] GBP posts weekly
• [ ] Q&A section actively managed

03Content (8 points)

• [ ] Symptom pages for top 10 specialty queries
• [ ] Condition pages with treatment + cost + recovery
• [ ] Procedure pages with doctor authorship
• [ ] FAQ schema on every page that answers common questions
• [ ] Blog with monthly publishing cadence
• [ ] Internal linking pyramid (specialty hub → conditions → procedures)
• [ ] All pages 800+ words for important queries
• [ ] Doctor video on top 5 high-converting pages

04Authority (8 points)

• [ ] Doctor schema with credentials + affiliations
• [ ] At least 3 PubMed citations on clinical content
• [ ] PR features in Tier-1 health publications
• [ ] Expert quotes in industry articles
• [ ] Doctor Wikipedia page (where credible)
• [ ] Active LinkedIn presence for doctors
• [ ] Backlinks from .edu / .gov / hospital domains
• [ ] Brand mention monitoring + amplification

05Score yourself

Each box = 1 point. Out of 32, what's your score?

• 28+: You're set up for success.
• 20–27: Significant gaps. Focus on lowest-scoring section first.
• <20: This is why your rankings are flat. Schedule the audit.