Technical (8 points)
- [ ] LCP under 2s on mobile (test with PageSpeed Insights)
- [ ] CLS under 0.1
- [ ] Schema: Organization, Physician, MedicalProcedure, FAQPage
- [ ] Mobile-first design (60%+ healthcare traffic is mobile)
- [ ] HTTPS + HSTS configured
- [ ] Robots.txt + XML sitemap submitted to GSC
- [ ] Canonical tags on every page
- [ ] No orphan pages (every URL linked from somewhere)
Local SEO (8 points)
- [ ] Google Business Profile claimed + verified
- [ ] NAP consistency across web (test with BrightLocal)
- [ ] Citations on top 25 healthcare directories
- [ ] Reviews velocity ≥5/month
- [ ] Doctor profiles with photos + credentials
- [ ] Multi-location: separate GBP per location, separate landing pages
- [ ] GBP posts weekly
- [ ] Q&A section actively managed
Content (8 points)
- [ ] Symptom pages for top 10 specialty queries
- [ ] Condition pages with treatment + cost + recovery
- [ ] Procedure pages with doctor authorship
- [ ] FAQ schema on every page that answers common questions
- [ ] Blog with monthly publishing cadence
- [ ] Internal linking pyramid (specialty hub → conditions → procedures)
- [ ] All pages 800+ words for important queries
- [ ] Doctor video on top 5 high-converting pages
Authority (8 points)
- [ ] Doctor schema with credentials + affiliations
- [ ] At least 3 PubMed citations on clinical content
- [ ] PR features in Tier-1 health publications
- [ ] Expert quotes in industry articles
- [ ] Doctor Wikipedia page (where credible)
- [ ] Active LinkedIn presence for doctors
- [ ] Backlinks from .edu / .gov / hospital domains
- [ ] Brand mention monitoring + amplification
Score yourself
Each box = 1 point. Out of 32, what's your score?
- 28+: You're set up for success.
- 20–27: Significant gaps. Focus on lowest-scoring section first.
- <20: This is why your rankings are flat. Schedule the audit.
