We serve Belgium providers from our team in Gurugram, India.
Run one Performance Max campaign that places your hospital across Search, Display, YouTube, Maps and Discover, with Google AI steering spend toward booked patients. In Brussels, that means working against the local results, not a national average.
Consults in Brussels run around €25-100, so the economics of a booked patient here are specific. We model cost-per-booked-patient against that number, not a borrowed benchmark from another market.
The queries we build toward: "healthcare performance max", "medical pmax campaigns", "healthcare pmax", "medical performance max" — each qualified to Brussels and to your specialty rather than chased at national scale.
Healthcare marketing challenges in Brussels
- Trilingual market — French, Dutch, and English content all needed
- EU institutions and NATO create international healthcare demand
- Universal coverage means private sector competes on speed and comfort
- Pharma industry creates B2B healthcare marketing demand
These are the friction points our Brussels engagements address in the first 60 days. The rest of the programme is about compounding the wins.