We serve Ethiopia providers from our team in Gurugram, India.
Reach patients by age, interest and behavior with Facebook and Instagram ads, running Meta campaigns built to fill clinic calendars rather than just collect likes. In Dire Dawa, that means working against the local results, not a national average.
Consults in Dire Dawa run around ETB 300-1,500, so the economics of a booked patient here are specific. We model cost-per-booked-patient against that number, not a borrowed benchmark from another market.
The queries we build toward: "healthcare meta ads", "facebook ads healthcare", "instagram ads medical" — each qualified to Dire Dawa and to your specialty rather than chased at national scale.
Healthcare marketing challenges in Dire Dawa
- Very limited healthcare infrastructure — patients often travel to Addis Ababa
- Minimal digital marketing competition
- Cross-border patients from Djibouti and Somalia
- Amharic and Oromo language content needed
These are the friction points our Dire Dawa engagements address in the first 60 days. The rest of the programme is about compounding the wins.