Search and Performance Max campaigns built for appointment volume, with the negative-keyword discipline that keeps a healthcare account from paying for symptom research. In Chandigarh, that means working against the local results, not a national average.
Consults in Chandigarh run around ₹300-1,000, so the economics of a booked patient here are specific. We model cost-per-booked-patient against that number, not a borrowed benchmark from another market.
The queries we build toward: "google ads for healthcare", "ppc for doctors", "medical google ads agency", "hospital google ads" — each qualified to Chandigarh and to your specialty rather than chased at national scale.
Healthcare marketing challenges in Chandigarh
- PGIMER dominates all medical searches — massive organic authority
- Tri-city market (Chandigarh, Mohali, Panchkula) complicates local SEO
- Patients from Punjab, Haryana, and Himachal travel here for care
- Relatively small market but high-quality patient base
These are the friction points our Chandigarh engagements address in the first 60 days. The rest of the programme is about compounding the wins.