We serve Ireland providers from our team in Gurugram, India.
Search and Performance Max campaigns built for appointment volume, with the negative-keyword discipline that keeps a healthcare account from paying for symptom research. In Dublin, that means working against the local results, not a national average.
Consults in Dublin run around €150-300 (private), so the economics of a booked patient here are specific. We model cost-per-booked-patient against that number, not a borrowed benchmark from another market.
The queries we build toward: "google ads for healthcare", "ppc for doctors", "medical google ads agency", "hospital google ads" — each qualified to Dublin and to your specialty rather than chased at national scale.
Healthcare marketing challenges in Dublin
- HSE public system dominates healthcare searches
- Private health insurance (VHI, Laya, Irish Life) drives private hospital demand
- 46% private insurance penetration = strong private market
- Pharma multinationals create B2B healthcare marketing opportunities
These are the friction points our Dublin engagements address in the first 60 days. The rest of the programme is about compounding the wins.