We serve Portugal providers from our team in Gurugram, India.
Engineer ad campaigns around a single goal, booked appointments, tuning every step from click to confirmed visit for healthcare practices that need patients. In Lisbon, that means working against the local results, not a national average.
Consults in Lisbon run around €40-150, so the economics of a booked patient here are specific. We model cost-per-booked-patient against that number, not a borrowed benchmark from another market.
The queries we build toward: "appointment generation ads", "booking ads healthcare", "appointment ads clinic" — each qualified to Lisbon and to your specialty rather than chased at national scale.
Healthcare marketing challenges in Lisbon
- SNS public system dominates — private competes for elective and premium care
- Portuguese-language content essential but English needed for medical tourists
- Growing expat community (digital nomads) creating new healthcare demand
- Dental tourism from UK and Northern Europe — competitive positioning needed
These are the friction points our Lisbon engagements address in the first 60 days. The rest of the programme is about compounding the wins.